售后完备的SEO推广:谷歌竞价推广英文站产品页面优化3大要点
问:一个优秀的外贸网站产品页面应该包含哪些核心要素?
Q: What are the core elements of an excellent foreign trade website product page?
答案很简单:产品名称、产品主图、产品详情三大板块!
The answer is simple: Product Name, Product Main Image, and Product Details!
一、产品名称优化技巧 | Product Name Optimization Tips
1. 切勿盲目堆砌关键词 | Avoid Keyword Stuffing
错误示范 ❌: Wedding Dress,Wedding Gown,Wedding Veil
正确示范 ✔: Best Popular Ball Gown Sweetheart Neck Wedding Dress
2. 核心关键词不可少 | Must Include Core Keywords
错误案例:Accessories55/56/56(缺少核心产品词)
正确做法:明确说明是什么产品的配件
3. 采用多样化命名方式 | Diversified Naming Methods
黄金公式:修饰词+型号词+品牌词+属性词+产品核心关键词
Golden Formula: Modifier+Model Number+Brand+Attribute+Core Product Keyword
优秀案例:Barabum Classic Crocodile Pattern Clutch Shoulder Bag with Zipper Closure for Women
二、产品主图优化指南 | Product Image Optimization Guide
优质主图标准:
- 统一尺寸(长:宽=1:1)
- 纯白背景为佳
- 文件大小控制在100-200K
High-quality Image Standards:
- Uniform size (1:1 aspect ratio)
- Pure white background preferred
- File size between 100-200K
三、产品详情优化策略 | Product Details Optimization Strategy
常见错误:
- 完全没有产品描述
- 描述内容过于简略
- 长篇大论无重点
Common Mistakes:
- No product description at all
- Description is too brief
- Long-winded content without focus
优化建议:采用多样化内容呈现方式(视频+图片+表格)
Optimization Suggestion: Use diversified content presentation (video+image+table)
终极技巧:记住经典书籍《别让我思考》的原则,让用户一目了然!
Ultimate Tip: Remember the principle from the classic book "Don't Make Me Think", make it clear at a glance!
后台回复【产品详情】获取完整创作指南
Reply "Product Details" to get the complete creation guide