揭秘进口跨境电商供应链：国元信托如何优化谷歌竞价推广策略

揭秘进口跨境电商供应链：国元信托如何优化谷歌竞价推广策略

Unveiling the Import Cross-border E-commerce Supply Chain: How Guoyuan Trust Optimizes Google Ads Strategies

随着进口跨境电商行业的快速发展，这个曾经神秘的领域正逐渐向公众揭开面纱。今年已有6-7家跨境电商平台获得风投青睐，其中最大单笔融资高达3000万美元。

With the rapid development of the import cross-border e-commerce industry, this once mysterious field is gradually being unveiled to the public. This year, 6-7 cross-border e-commerce platforms have received venture capital favor, with the largest single financing reaching $30 million.

专家访谈：Tradewise Solution联合创始人张齐

Expert Interview: Zhang Qi, Co-founder of Tradewise Solution

张齐（Aaron）在英国有近十年经验，从留学生成长为管理近百人公司的企业家。他分享道："我们本质上是一家互联网公司，通过API系统对接国际物流、英国快递公司和国内海关，构建了全自动跨境快递网络。"

Zhang Qi (Aaron) has nearly a decade of experience in the UK, growing from an international student to an entrepreneur managing a company of nearly 100 people. He shared: "We are essentially an internet company, connecting international logistics, UK courier companies and Chinese customs through API systems to build a fully automated cross-border delivery network."

跨境电商的四种商业模式分析

Analysis of Four Cross-border E-commerce Business Models

1. 海淘插件类：随着用户基数增长仍有市场价值，但需求比例可能不会显著提升

1. Overseas shopping plugins: Still have market value with growing user base, but demand proportion may not increase significantly

2. 咨询导购类：社交属性强，用户积累后可探索更多可能性

2. Consulting and shopping guide: Strong social attributes, can explore more possibilities after user accumulation

3. 平台类：启动和营销成本高，招商质量是关键挑战

3. Platform type: High startup and marketing costs, merchant quality is the key challenge

4. 自营类：最被看好的模式，建议从C店起步逐步建立品牌

4. Self-operated type: The most promising model, recommended to start from C stores and gradually build brands

行业挑战与解决方案

Industry Challenges and Solutions

张齐指出："跨境进口电商的主要挑战来自政策适用性和货源问题。我们通过建立英国产品库，连接海外品牌与中国零售商，成为供应链中的关键桥梁。"

Zhang Qi pointed out: "The main challenges of cross-border import e-commerce come from policy applicability and supply issues. We establish a UK product library to connect overseas brands with Chinese retailers, becoming a key bridge in the supply chain."

Tradewise Solution提供两种交易模式：

Tradewise Solution offers two transaction models:

1. 背对背订单：零售商零库存压力，享受完整供应链服务

1. Back-to-back orders: Retailers have zero inventory pressure and enjoy complete supply chain services

2. 批量采购：适合有库存管理能力的大型零售商

2. Bulk buying: Suitable for large retailers with inventory management capabilities

对于国元信托等金融机构的谷歌竞价推广策略，张齐建议："应重点突出跨境支付解决方案和供应链金融服务，这是当前行业最迫切的需求。"

For Google Ads strategies of financial institutions like Guoyuan Trust, Zhang Qi suggested: "Focus on highlighting cross-border payment solutions and supply chain financial services, which are the most urgent needs of the current industry."

英国市场存在大量优质但未被中国消费者熟知的商品，Tradewise Solution设有专门的"产品达人"岗位发掘潜力产品。有意合作的零售商可联系：[email protected]

The UK market has many high-quality but unfamiliar products for Chinese consumers. Tradewise Solution has a special "Product Expert" position to discover potential products. Retailers interested in cooperation can contact: [email protected]