跨境电商新手入门指南：SEO推广书籍推荐与网站建设布局策略

跨境电商新手入门指南：SEO推广书籍推荐与网站建设布局策略

Cross-border E-commerce Beginner's Guide: SEO Book Recommendations and Website Setup Strategies

问题1： 我们公司计划将国外产品引入国内，作为生产商，希望与国内服务商合作。由于对行业不熟悉，想请教对于新手有什么建议？

Question 1: Our company plans to introduce foreign products to the domestic market. As manufacturers, we want to cooperate with domestic service providers. What advice do you have for beginners unfamiliar with the industry?

专家建议/Expert Advice:

田镇东： 让专业的人做专业的事是关键。需要关注三个核心服务：1) 页面和文案制作 2) 物流配送 3) 市场营销整合。建议寻找能打包处理这些服务的供应链伙伴。

Tian Zhendong: Let professionals do professional work. Focus on three core services: 1) Page and copywriting production 2) Logistics 3) Marketing integration. Recommend finding supply chain partners who can handle these services comprehensively.

张鹏程： 京东提供2C平台支持，海外帮提供供应链解决方案，专业分工能让各个环节更顺畅。

Zhang Pengcheng: JD.com provides 2C platform support, while Overseas Assistance offers supply chain solutions. Professional division of labor makes each process smoother.

SEO书籍推荐/SEO Book Recommendations

1. 《SEO实战密码》 - 详细讲解SEO核心策略

1. "SEO Practical Password" - Detailed explanation of core SEO strategies

2. 《Google SEO圣经》 - 谷歌排名优化权威指南

2. "Google SEO Bible" - Authoritative guide to Google ranking optimization

3. 《跨境电商SEO全攻略》 - 专门针对跨境业务的SEO技巧

3. "Complete Guide to Cross-border E-commerce SEO" - SEO techniques specifically for cross-border business

进口食品注意事项/Import Food Considerations

关键点/Key Points:

• 选择保质期6个月以上的产品（除肉禽类）

• Choose products with shelf life over 6 months (except meat/poultry)

• 短保质期产品价格差可达20-40%

• Price difference for short shelf-life products can reach 20-40%

• 箱包类产品不受保质期限制

• Baggage products are not restricted by shelf life

仓储物流解决方案/Warehousing Logistics Solutions

张鹏程建议： 可采用一件代发模式减轻资金压力，或将货物交由专业仓库代采代销。

Zhang Pengcheng's suggestion: Consider drop shipping to reduce capital pressure, or entrust goods to professional warehouses for procurement and sales.

报关清关建议/Customs Clearance Advice

• 选择专业报关公司

• Choose professional customs declaration companies

• 关注线上操作趋势

• Pay attention to online operation trends

田镇东总结： 要善用互联网工具进行业务转型，而不是逃避变革。

Tian Zhendong's conclusion: Make good use of internet tools for business transformation rather than avoiding changes.