墨西哥Hot Sale大促与亚马逊Prime Day：2024年全球电商盛事指南
墨西哥Hot Sale大促与亚马逊Prime Day：2024年全球电商盛事指南
Mexico Hot Sale & Amazon Prime Day: The Ultimate 2024 Global E-commerce Guide
墨西哥Hot Sale大促即将开启，70%用户展现强烈购买意愿
Mexico Hot Sale Approaches with 70% of Online Users Showing Purchase Intent
据墨西哥在线销售协会(AMVO)最新报告显示，第十一届Hot Sale大促将于5月15-23日举行。数据显示70%的在线用户计划参与购物，其中时尚、电子产品和旅游类目最受欢迎。
According to AMVO's report, the 11th Hot Sale will run from May 15-23. Data shows 70% of online users plan to shop, with fashion, electronics and travel being the most popular categories.
亚马逊Prime Day定档7月，全球促销规则公布
Amazon Prime Day Scheduled for July with Global Promotion Rules
亚马逊官方宣布2024年Prime会员日将在7月举行，预计覆盖23个国家。今年的促销规则要求：
Amazon announced 2024 Prime Day will be held in July, covering 23 countries. This year's promotion rules require:
- 折扣价必须比非会员价优惠至少20%
- Discount price must be at least 20% lower than non-member price
- 商品平均评分需达4星以上
- Products must have average rating of 4 stars or above
- 价格需低于过去30天最低价
- Price must be lower than the lowest price in past 30 days
两大电商盛事历史数据对比
Historical Data Comparison of Two Major E-commerce Events
| 年份/Year | Hot Sale销售额/Sales | Prime Day持续时间/Duration |
|---|---|---|
| 2023 | 2990万比索 | 48小时/48 hours |
| 2022 | - | 48小时/48 hours |
| 2021 | - | 48小时/48 hours |
卖家备战策略：视觉呈现与产品卖点至关重要
Seller Preparation Strategies: Visual Presentation & Product Highlights are Key
专家建议卖家应注重：
Experts recommend sellers should focus on:
- 高质量产品图片与视频展示
- High-quality product images and videos
- 突出核心卖点的详细描述
- Detailed descriptions highlighting key features
- 有竞争力的定价策略
- Competitive pricing strategy
SISA中墨供应链将为卖家提供全链路物流解决方案，确保大促期间物流顺畅。
SISA China-Mexico Supply Chain will provide end-to-end logistics solutions to ensure smooth delivery during the sales events.
随着两大全球电商盛事的临近，卖家们需要提前布局，才能在激烈的市场竞争中脱颖而出。
As two major global e-commerce events approach, sellers need to prepare in advance to stand out in the competitive market.
