2023亚马逊全球开店指南：从注册到运营的完整攻略
2023亚马逊全球开店指南：从注册到运营的完整攻略
Amazon Global Selling Guide 2023: Complete Step-by-Step Tutorial from Registration to Operation
跨境电商首选平台 | Top Cross-border E-commerce Platform
亚马逊作为全球领先的电商平台，凭借其巨大的流量、成熟的运营体系和完善的本地化服务，成为外贸企业拓展海外市场的首选。2023年，亚马逊向中国卖家开放17个站点，覆盖北美、欧洲、日本及新兴市场。
As the world's leading e-commerce platform, Amazon has become the first choice for foreign trade companies to expand overseas markets with its huge traffic, mature operation system and complete localization services. In 2023, Amazon will open 17 sites to Chinese sellers, covering North America, Europe, Japan and emerging markets.
全球站点布局 | Global Site Layout
北美站：覆盖美国、加拿大、墨西哥三国市场，是亚马逊最大的海外站点，运营工具和物流配套完善。
North American Station: Covering the markets of the United States, Canada and Mexico, it is Amazon's largest overseas site with complete operation tools and logistics support.
欧洲站：一站开通可覆盖英国、德国等8个国家，预计2024年欧洲电商市场规模将超过美国。
European Station: One-stop opening can cover 8 countries including the UK and Germany. It is estimated that the European e-commerce market will surpass the US by 2024.
日本站：亚洲最大出海站点，物流快、备货周期短，全年营销活动丰富。
Japan Station: The largest Asian export site with fast logistics, short replenishment cycle and rich marketing activities throughout the year.
注册所需材料 | Registration Materials Required
- 主要联系人信息（电子邮箱、身份信息等）
- 公司营业执照彩色扫描件
- 法人身份证彩色扫描件
- 付款信用卡和收款账户信息
- Main contact information (email, identity information, etc.)
- Color scan of business license
- Color scan of legal person ID card
- Payment credit card and collection account information
开店三步流程 | Three-step Store Opening Process
1. 账户注册 → 2. 资质审核 → 3. 补充资料
1. Account registration → 2. Qualification review → 3. Supplementary materials
新卖家福利 | New Seller Benefits
2023年新入驻卖家可享受最高5万美元的销售额返还优惠，需满足：
New sellers in 2023 can enjoy sales rebates of up to $50,000, provided that:
- 注册为专业卖家
- 2022年10月1日后发布首个ASIN
- Registered as professional sellers
- First ASIN released after October 1, 2022
运营建议 | Operation Suggestions
• 使用新宽带注册降低二审概率
• 开通后1个月内上架商品
• 避免频繁更换收款账户
• Use new broadband registration to reduce the probability of second review
• Put goods on the shelf within 1 month after opening
• Avoid frequent changes to collection accounts
