Wish平台运营指南：从新手入门到谷歌竞价推广技巧
一、Wish平台基础介绍/Introduction to Wish Platform
Wish是一个全球化的移动电商平台，其最大特点是操作门槛低，只要有中国邮政覆盖的地区都可以开展业务。特别适合个人创业者和小型团队起步。
Wish is a global mobile e-commerce platform known for its low operational threshold. Business can be conducted in any area covered by China Post, making it particularly suitable for individual entrepreneurs and small teams.
二、新手运营要点/Key Points for Beginners
1. 产品策略：建议从低客单价产品入手，但不要过于保守。出单后可适当批量采购以降低成本。
1. Product Strategy: Start with low-price products but don't be too conservative. Bulk purchasing after getting orders can reduce costs.
2. 工作重点：熟悉平台操作流程，包括账号注册、收款设置、物流方案、产品上传和订单处理。
2. Key Tasks: Familiarize with platform operations including account registration, payment setup, logistics solutions, product uploading and order processing.
三、账号注册与收款/Account Registration & Payment
☑️ 注册材料：需准备全新手机号、邮箱、营业执照、身份证等真实资料
☑️ Registration materials: Prepare new phone number, email, business license, ID card and other authentic documents
☑️ 收款推荐：连连支付是Wish官方合作的中国收款服务商
☑️ Payment recommendation: LianLian Pay is Wish's official Chinese payment service provider
四、物流注意事项/Logistics Considerations
• 产品尺寸和重量直接影响运费成本
• Product size and weight directly affect shipping costs
• 注意各国禁运产品清单（如中东地区禁止进口带摄像头的产品）
• Pay attention to each country's prohibited items list (e.g. camera-equipped products are banned in Middle East)
五、谷歌竞价推广技巧/Google Ads Promotion Techniques
1. 关键词优化：使用Google Keyword Planner工具研究Wish平台热销产品的精准关键词
1. Keyword Optimization: Use Google Keyword Planner to research precise keywords for Wish's best-selling products
2. 竞品分析：通过SEMrush等工具分析竞争对手的广告策略
2. Competitor Analysis: Analyze competitors' advertising strategies using tools like SEMrush
3. 落地页优化：确保广告链接到Wish店铺中转化率最高的产品页面
3. Landing Page Optimization: Ensure ads link to the highest converting product pages in your Wish store
六、运营进阶建议/Advanced Operation Suggestions
• 定期分析速卖通首页和第三方数据工具的市场趋势
• Regularly analyze market trends through AliExpress homepage and third-party data tools
• 研究优秀竞争对手的上新策略和产品布局
• Study top competitors' new product strategies and product layouts
• 建立系统的产品诊断和店铺优化流程
• Establish systematic product diagnosis and store optimization processes
