为什么选择谷歌推广？解析重定向的三大市场趋势

为什么选择谷歌推广？解析重定向的三大市场趋势

Why Choose Google Ads? Analyzing Three Major Market Trends in Retargeting

程序化市场营销加速重定向成长

Programmatic Marketing Accelerates Retargeting Growth

随着RTB、DSP、DMP、SSP的出现，全球在线广告业呈现爆发式发展。RTB和程序化RTB正是这次发展的核心，正在改变广告媒体的购买和销售方式。当应用到重定向时，程序化意味着企业可以将展示广告投放给最有价值的访问者，并促进转化。

With the emergence of RTB, DSP, DMP, and SSP, the global online advertising industry has experienced explosive growth. RTB and programmatic RTB are at the core of this development, transforming the way advertising media is bought and sold. When applied to retargeting, programmatic means businesses can deliver display ads to the most valuable visitors and drive conversions.

行业巨头推动发展

Industry Giants Drive Progress

在谷歌和Facebook的发展帮助下，程序化购买为移动、视频和社交领域带来了机会。Facebook的FBX平台以及"个性化广告受众定向功能"展现了程序化在重定向方面的影响力。

With the development of Google and Facebook, programmatic buying has brought opportunities to mobile, video, and social fields. Facebook's FBX platform and "personalized ad audience targeting" demonstrate the influence of programmatic in retargeting.

Cookie缺失和隐私问题带来了威胁

Cookie Deprecation and Privacy Concerns Pose Threats

数字巨头如微软、谷歌和Facebook都宣布为了支持跨屏追踪技术而计划放弃cookie。一来使用cookie变得越来越不稳妥，二来重定向也从桌面端延伸到更广的领域，这些原因让新技术的发展越发重要。

Tech giants like Microsoft, Google, and Facebook have announced plans to phase out cookies in favor of cross-device tracking technologies. As cookie usage becomes less reliable and retargeting expands beyond desktops, the development of new technologies becomes increasingly important.

跨屏追踪的发展使重定向供应商受益

Cross-Device Tracking Benefits Retargeting Providers

营销行业将注意力朝向全渠道营销，这些需求推动了跨屏追踪的强化。科技公司致力于通过匿名设备标志，相关性定位等，在同一消费者的多个设备上找到统计学关联。

The marketing industry is focusing on omnichannel strategies, driving the advancement of cross-device tracking. Tech companies are working to establish statistical correlations across a consumer's multiple devices through anonymous device identifiers and contextual targeting.

移动广告迎来爆发

Mobile Advertising Booms

移动领域将是跨屏追踪的另一个受益人。凭借跨屏追踪转化的能力，移动广告将最终展现预言中的增长。谷歌已经可以做到将不同设备上的付费搜索转化展示出来。

Mobile will be another beneficiary of cross-device tracking. With the ability to track conversions across devices, mobile advertising will finally realize its predicted growth. Google can already display paid search conversions across different devices.