10大你不知道的免费谷歌广告工具 - 助力跨境卖家高效推广

10大你不知道的免费谷歌广告工具 - 助力跨境卖家高效推广

10 Free Google Ads Tools You Didn't Know About - Boosting Cross-border Sellers' Marketing Efficiency

谷歌广告为商家提供了众多免费实用的工具，如Keyword Planner、预算报告和离线转换导入助手等。本文将带国内跨境卖家了解谷歌广告以外的实用工具，帮助您提升广告投放效果。

Google Ads offers many free and useful tools for businesses, such as Keyword Planner, budget reports, and offline conversion import assistants. This article will introduce domestic cross-border sellers to practical tools beyond Google Ads to help improve advertising performance.

1. Optimise Lab响应式搜索广告

1. Optimise Lab Responsive Search Ads

截至2022年6月30日，响应式搜索广告可以编辑谷歌与微软广告。同时，Optimise Lab提供的免费RSA公钥算法模板也简单易用。

As of June 30, 2022, responsive search ads can edit Google and Microsoft Ads. At the same time, the free RSA public key algorithm template provided by Optimise Lab is also simple and easy to use.

2. WordStream谷歌广告评分器

2. WordStream Google Ads Grader

WordStream中的谷歌广告评分器可通过多个维度展现投放效果，比如：

The WordStream Google Ads Grader can display advertising performance through multiple dimensions, such as:

• 消耗花费 / Spend
• 点击率 / Click-through rate
• 长尾关键字 / Long-tail keywords
• 质量分数 / Quality score

3. Whatagraph的谷歌广告报告模板

3. Whatagraph's Google Ads Report Template

Whatagraph免费的谷歌广告报告模板将点击率、曝光率和转化率等关键指标可视化，帮助商家跟踪投放效果。

Whatagraph's free Google Ads report template visualizes key metrics such as click-through rate, impression rate, and conversion rate to help businesses track advertising performance.

4. 谷歌Data Studio的免费谷歌广告模板

4. Google Data Studio's Free Google Ads Templates

免费营销模板库中提供以下报告：

The free marketing template library provides the following reports:

• 发现页表现度 / Discovery page performance
• 搜索创意度 / Search creativity
• 每日预算消耗 / Daily budget consumption

5. YouTube的免费谷歌广告教程

5. YouTube's Free Google Ads Tutorials

平台上有很多谷歌广告相关教程，商家可自行搜索查看进行学习。

There are many Google Ads-related tutorials on the platform, and businesses can search and learn by themselves.

6. Ink的免费谷歌广告描述生成器

6. Ink's Free Google Ads Description Generator

采用人工智能书写广告描述，商家再同步进行关键字研究，结合分析结果便可创建出合适的广告文案。

Using artificial intelligence to write ad descriptions, businesses can then conduct keyword research and combine analysis results to create appropriate ad copy.

7. WordStream的免费关键字工具

7. WordStream's Free Keyword Tool

在工具中输入一个术语或URL，并选择相应的地址和行业，即可获得数以百计的关键字对广告和网站内容。

Enter a term or URL in the tool and select the corresponding address and industry to get hundreds of keywords for ads and website content.

8. StoryLab的免费谷歌广告标题生成器

8. StoryLab's Free Google Ads Headline Generator

输入对应的产品或者服务，以及简要描述，随后点击"Inspire me"即可生成标题。

Enter the corresponding product or service and a brief description, then click "Inspire me" to generate a title.

9. WordStream的免费谷歌分析成本数据导入模板

9. WordStream's Free Google Analytics Cost Data Import Template

商家可在谷歌分析中查看自己的广告成本，所需要用到的工具是谷歌广告中的数据导入工具和CSV。

Businesses can view their advertising costs in Google Analytics using Google Ads' data import tool and CSV.

10. Supermetrics的免费谷歌广告预算模板

10. Supermetrics' Free Google Ads Budget Template

这是一个免费的谷歌广告预算节奏模板，Supermetrics将帮助商家将预算可视化，以及对账户未来的广告投放活动做出预测。

This is a free Google Ads budget pacing template that helps businesses visualize budgets and predict future advertising activities for accounts.

这10大实用广告工具还不快快利用起来！

Don't hesitate to utilize these 10 practical advertising tools!