79个营销领域必知名词 - 跨境数字营销小白指南

79个营销领域必知名词 - 跨境数字营销小白指南

79 Must-Know Marketing Terms - Beginner's Guide to Cross-Border Digital Marketing

网络营销基础术语/Basic Digital Marketing Terms

接码平台：接收短信验证码的服务网站，用于批量注册账号
SMS Verification Platform: Websites providing phone numbers for receiving verification codes

IP代理：通过技术手段改变网络IP地址的服务
IP Proxy: Service that changes your network IP address

VPS：虚拟专用服务器，可远程操作的云端电脑
Virtual Private Server: Cloud-based remote computer

营销软件术语/Marketing Software Terms

模拟器：在电脑上模拟手机环境的软件
Emulator: Software that simulates mobile environment on PC

脚本软件：自动执行重复操作的手机程序
Script Software: Automates repetitive tasks on mobile

数据采集：从网络收集整理特定信息的流程
Data Scraping: Collecting and organizing online information

网站建设知识/Website Development Knowledge

域名：网站的网址，如www.example.com
Domain: Website address (e.g. www.example.com)

服务器：存储网站数据的高性能远程计算机
Server: High-performance computer hosting website data

SEO：搜索引擎优化，提升网站在搜索结果中的排名
Search Engine Optimization: Improves website ranking

电商营销术语/E-commerce Marketing Terms

直通车：淘宝付费推广系统，按点击收费
Taobao PPC: Pay-per-click advertising system

淘宝客：帮助商家推广产品的联盟营销人员
Taobao Affiliate: Promoters earning sales commission

ROI：投资回报率，衡量营销投入产出比
Return on Investment: Measures marketing efficiency

自媒体平台/Content Platform Terms

流量主：通过内容展示广告获利的创作者
Traffic Monetization: Earning from content ads

KOL：关键意见领袖，具有影响力的网络红人
Key Opinion Leader: Influential online figures

DOU+：抖音的付费内容推广服务
Douyin Promotion: Paid content boosting service

营销策略类型/Marketing Strategy Types

病毒营销：通过用户自发传播的营销方式
Viral Marketing: User-driven content spreading

饥饿营销：制造稀缺感的促销策略
Scarcity Marketing: Creating artificial shortage

事件营销：借势热点事件的品牌推广
Event Marketing: Leveraging trending topics