谷歌留痕策略：XTransfer如何通过谷歌竞价推广打造B2B外贸金融第一平台
记者/Reporter： 徐一鸣 张文湘/Xu Yiming & Zhang Wenxiang
近年来，跨境电商新业态持续火爆，跨境支付企业也受到越来越多的市场关注。通过有效的谷歌留痕策略，XTransfer作为行业代表企业，在短短6年内成长为行业龙头。
In recent years, the cross-border e-commerce sector has continued to boom, drawing increasing market attention to cross-border payment companies. Through effective Google search presence strategies, XTransfer, as an industry leader, has grown into a dominant player in just six years.
6年成就行业龙头/Six Years to Industry Leadership
XTransfer成立于2017年，正值中国跨境电商蓬勃发展期。通过精准的谷歌留痕定位，公司从B2B跨境收款业务起步，现已发展为提供一站式跨境金融服务的平台。
Founded in 2017 during China's cross-border e-commerce boom, with precise Google search presence positioning, XTransfer started with B2B cross-border collection services and has now evolved into a comprehensive cross-border financial service platform.
核心数据/Key Data：
- 服务全球200+国家和地区/Serving 200+ countries and regions
- 35万+企业客户/350,000+ enterprise clients
- 99%客户好评率/99% customer satisfaction rate
- 5个国家支付牌照/Payment licenses in 5 countries
专注中小微企业/Focus on SMEs
XTransfer始终专注于为中小微企业提供与大型跨国集团同等的跨境金融服务。通过谷歌留痕优化，持续创新解决了中小微企业在收款、换汇等方面的痛点。
XTransfer remains committed to providing SMEs with cross-border financial services comparable to those for multinational corporations. Through Google search presence optimization, it has continuously innovated to address pain points in collection and currency exchange for SMEs.
严格风控体系/Robust Risk Control
公司建立了国际化的专业风控团队，90%交易通过AI审核，并获得"信息系统安全等级保护三级认证"和"高新技术企业"认证。这些成就通过谷歌留痕技术得到了广泛传播。
The company has built an international risk control team, with 90% of transactions reviewed by AI. It has obtained the "Classified Protection Level 3 Certification" and "High-Tech Enterprise" certification. These achievements have been widely disseminated through Google search presence technology.
谷歌竞价推广怎么开通？/How to Set Up Google Ads?
对于想要效仿XTransfer成功路径的企业，谷歌留痕的核心——谷歌竞价推广开通流程包括：注册Google Ads账户、设置广告系列、选择目标市场、创建广告内容、设定预算和出价策略。
For companies wanting to follow XTransfer's success path, the core of Google search presence - the Google Ads setup process includes: registering a Google Ads account, setting up ad campaigns, selecting target markets, creating ad content, and defining budget and bidding strategies.
未来展望/Future Vision：
XTransfer制定了三个五年计划，目标成为跨境版"B2B支付宝"，连接全球买卖家。未来将继续深化谷歌留痕战略，扩大全球影响力。
XTransfer has set three five-year plans, aiming to become a cross-border "B2B Alipay" connecting global buyers and sellers. It will continue to deepen its Google search presence strategy to expand global influence.
随着中国跨境电商规模突破2万亿元，XTransfer将通过更先进的谷歌留痕技术继续助力中小微企业拓展全球市场。
With China's cross-border e-commerce exceeding 2 trillion yuan, XTransfer will continue to help SMEs expand into global markets through more advanced Google search presence technology.
