奢侈品牌抢滩"它经济"：一张宠物床售价7万引发热议
近日，Gucci推出首个"宠物生活方式系列"产品，以刷屏之势席卷社交媒体圈，引发粉丝感叹："没想到有一天Gucci也会进军宠物市场"。
Recently, Gucci launched its first "Pet Lifestyle Collection", sweeping through social media and prompting fans to exclaim: "Never thought Gucci would enter the pet market one day."
不止是Gucci，近年来，LV、Tiffany、Celine、Moncler、爱马仕等各大奢侈品牌纷纷推出宠物用品。
Not just Gucci, in recent years, luxury brands like LV, Tiffany, Celine, Moncler, and Hermès have all launched pet products.
一张宠物床7万 买了就不能退换
$10,000 Pet Bed No Returns or Exchanges
每经记者看到，在Gucci发布的一众宠物产品中，售价最高的当属宠物床。Gucci这款几何G宠物床共有5个花色，售价高达7万元。
Among all Gucci's pet products, the most expensive is the pet bed. Gucci's Geometric G Pet Bed comes in five patterns, priced as high as 70,000 yuan ($10,000).
下单后需等待15~16周（超3个半月）才可收货，页面还专门注明"暂不支持退换货"。
After placing an order, customers need to wait 15-16 weeks (over 3.5 months) for delivery, with the page specifically noting "no returns or exchanges".
宠物奢侈品属冲动消费 难形成持续购买力
Luxury Pet Products Are Impulse Purchases Difficult to Sustain Repeat Buying
2021年中国统计年鉴显示，我国"一人户"（即独居群体）家庭超过1.25亿，占比超过25%。一人户的增长也带火了"宠物经济"。
China's 2021 Statistical Yearbook shows that "single-person households" (i.e., people living alone) exceed 125 million, accounting for over 25% of total households. The growth of single-person households has also fueled the "pet economy".
《2022-2023年中国宠物产业发展及消费者调研研究报告》显示，2022年中国宠物经济产业规模将同比增长25.2%至4936亿元，预计2025年市场规模达8114亿元。
The "2022-2023 China Pet Industry Development and Consumer Research Report" shows that China's pet economy will grow 25.2% year-on-year to 493.6 billion yuan in 2022, with the market size expected to reach 811.4 billion yuan by 2025.
在张毅看来，宠物市场的火热是有目共睹的，而奢侈品牌扎堆掘金宠物市场，一方面，是注意到了宠物主人的个性化表达需求，希望拉近与养宠人士的距离，垂直化收割用户。
In Zhang Yi's view, the popularity of the pet market is evident, and luxury brands are flocking to the pet market because, on one hand, they've noticed pet owners' need for personalized expression, hoping to get closer to pet owners and vertically capture users.
虽然，宠物奢侈品成了一种趋势和潮流，但张毅向每经记者坦言："这属于冲动性、情感性的消费，很难形成持续性购买力。"
Although luxury pet products have become a trend, Zhang Yi told the Daily Economic News: "This is impulsive, emotional consumption that's difficult to sustain repeat purchases."
