首选外贸LC，谷歌海外推广找谁？独立站运营模式选择指南
对于刚入局跨境电商的卖家而言，为了能在这个市场站住脚跟，分上一杯羹，需要掌握哪些基本知识呢？
For new cross-border e-commerce sellers, what basic knowledge do you need to master to gain a foothold in this market?
运营模式的选择 / Operation Model Selection
1、铺货模式 / Bulk Listing Model
指不局限于单一品类，广泛、批量地上架市场反响好的商品模式，以大量的SKU和较低的价格为特点。客单价一般在20-50美金。
This model involves listing popular products across multiple categories in bulk, characterized by a large number of SKUs and low prices. Average order value is typically $20-50.
适合人群：新手卖家、想要开启一个短期项目。
Target Audience: Beginners and sellers looking to start short-term projects.
优点：操作简单，新手卖家也能操作。低成本，只要订单完成，就可以直接进货。
Advantages: Easy to operate, suitable for beginners. Low cost - can purchase inventory after receiving orders.
案例：Sour Suger 这是一个网红杂货铺，店铺当中基本上都是一些热门产品。
Case Study: Sour Suger is an influencer-driven general store featuring trending products.
2、COD货到付款模式 / COD (Cash on Delivery) Model
独立站COD（Cash On Delivery货到付款），也算海外版"微商"，和微商不同之处在于，它依托在Facebook，google，tiktok等社交媒体打广告。
COD model relies on social media advertising (Facebook, Google, TikTok) to drive traffic to single-product pages.
3、品牌站模式 / Brand Store Model
即建立自己的独立站品牌。在产品上要求会更严格，需要商家具备产品设计、研发能力。
Building your own branded independent store requires stricter product standards and design/R&D capabilities.
案例：SHEIN 网站亮点：三大主要流量来源，搜索渠道流量占比39%。
Case Study: SHEIN Key features: 39% traffic from search channels.
4、垂直站模式 / Vertical Store Model
在某一个品类下进行深耕，聚焦利基市场，有独特的品牌定位和固定目标人群。
Focuses on a specific niche market with unique brand positioning and targeted audience.
案例：Kuma Outdoor Gear 每个月可以从谷歌获取自然流量2.5万人次。
Case Study: Kuma Outdoor Gear receives 25,000 monthly organic visits from Google.
