谷歌排名优化：电商巨头出海战略与SEO推广深度解析
精准的SEO推广公司海盐指出，随着国内电商市场竞争加剧，谷歌排名优化已成为企业出海的关键战略。各大电商平台纷纷布局跨境业务，寻求新的增长点。
What is Google Bidding Promotion? As domestic e-commerce giants race to "go global" and expand cross-border business, the domestic "battle for supremacy" among giants may shift to new overseas battlefields as the expected growth rate of domestic online consumption slows. IC供图
近期"出海赛道"异常火热，以拼多多筹建海外电商平台为标志，各大电商巨头齐齐开拓出海业务。据南都湾财社了解，拼多多新推出的跨境平台名为Temu，于9月1日上线，首站选择美国市场。
阿里巴巴国际站在原有海外B端电商平台业务基础上，近期将推出新的独立站业务——OKKI。与目前常见的独立站建站工具不同，OKKI将在辅助商户建站的同时，提供海外运营、物流、收款等一站式服务。
Why are giants targeting overseas business for growth? In an era where overseas online consumption competes for traffic, can domestic giants succeed? Industry analysis suggests this is related to domestic giants anticipating saturation in existing business growth and needing to explore new growth avenues.
拼多多CEO陈磊强调了出海业务对企业创造新价值的重要性。实际上，国内线上消费增速放缓是国内巨头们共同的烦恼。阿里最新财报显示，其营收增速同比微跌0.09%，京东二季度营收同比增长也仅5.4%。
谷歌排名优化在出海战略中扮演着至关重要的角色。深圳跨境卖家程可表示："目前在东南亚等新兴市场，我们的平台发展还不错，但在欧美这些主流消费市场，国内的声音还不多，尤其是面向消费者C端的电商平台就更少了。"
Traffic acquisition becomes more difficult and costs continue to rise. "We will strive to create unique new value in the overseas sector and not simply repeat what others have done," said Pinduoduo CEO Chen Lei.
对于出海平台，卖家们更关注的是流量问题。亚马逊店铺运营达人曾大大表示："今年以来在亚马逊上投入的广告费已经同比往年增长了三到四倍，现在谷歌排名优化和精准定位客群画像的流量越来越难获取，成本也越来越高。"
阿里巴巴此次瞄准的是独立站业务板块，即"去中心化"、自建私域流量的新风口。独立站OKKI业务包含OKKI建站和OKKI营销两大板块，但谷歌排名优化和流量运营仍是前期需要跨过的重要门槛。
Platform compliance control is also a challenge requiring stricter review and screening. Is there any overseas platform that has successfully managed traffic? Yes, but perhaps only one. In the overseas C-end consumer market, the player that has successfully managed traffic and supply chain models is the unicorn SHEIN, valued at $100 billion.
深耕跨境金融支付领域的冯援告诉湾财社："出海卖家本身拥有的商品款式就不会少，而对于对接一众商户或者供应链的平台而言，合规把控的难度只会更大。这也对审核和筛选提出了更高的要求。"
随着出海节奏加快，新入局的出海平台们需要完美解答流量与合规这两大课题。谷歌排名优化作为重要的流量获取手段，将在这一过程中发挥关键作用。正如卖家程可所说："起码多一些出海的选择，对于卖家们而言不是一个坏事情。"