跨境电商与短视频音乐版权：如何避免侵权风险？
随着国内跨境电商的蓬勃发展，谷歌SEO优化和短视频营销成为企业出海的重要渠道。然而，音乐版权问题却成为许多跨境卖家的"隐形炸弹"。
According to the "2021 China Network Audio-Visual Development Research Report" released by the China Netcasting Services Association in June 2021, as of December 2020, China's short video user base reached 873 million, with a usage rate approaching 90%.
数字音乐作为短视频制作的核心元素，其版权问题日益凸显。许多用户难以判断自己的音乐使用是否构成侵权，而逐一获取授权又成本高昂，这使得该领域成为互联网著作权侵权的重灾区。
Digital music, as a core element of short video production, has increasingly prominent copyright issues. Many users find it difficult to determine whether their music usage constitutes infringement, while obtaining individual authorizations is costly, making this area a hotspot for online copyright infringement.
四大常见音乐版权误区
Four Common Music Copyright Misconceptions
1. 非商业用途不侵权？很多人认为"没赚钱就不侵权"，但法律观点往往相反。根据《著作权法》，只有在完全私人使用（不公开）的情况下才可能构成合理使用。
1. Non-commercial use doesn't infringe? Many believe "no profit means no infringement", but the legal perspective is often the opposite. According to the Copyright Law, only completely private use (not public) may constitute fair use.
2. 15秒免责原则？网络盛传"使用15秒以内音乐不侵权"，这完全是无稽之谈。司法实践中，19秒的音乐使用已被判侵权，赔偿金额达数千元。
2. 15-second exemption rule? The internet rumor that "using music for less than 15 seconds doesn't infringe" is completely unfounded. In judicial practice, 19 seconds of music use has been ruled as infringement with compensation reaching thousands of yuan.
避免侵权的实用建议
Practical Suggestions to Avoid Infringement
1. 使用平台授权音乐：短视频平台（如抖音、快手）提供的音乐库通常已获得授权，用户可放心使用。
1. Use platform-authorized music: Short video platforms (like Douyin, Kuaishou) usually have authorized music libraries that users can safely use.
2. 购买商用授权：对于商业用途，建议通过专业音乐版权平台（如曲多多）购买授权，注意授权范围和使用限制。
2. Purchase commercial licenses: For commercial purposes, it's recommended to purchase licenses through professional music copyright platforms (like Audio Network), paying attention to license scope and usage restrictions.
3. 使用免费音乐资源：包括公共版权音乐、免版税音乐和CC0协议音乐，但需仔细阅读使用条款。
3. Use free music resources: Including public domain music, royalty-free music and CC0 licensed music, but terms of use must be carefully read.
随着2021年新《著作权法》实施，侵权赔偿上限已从50万元提高到500万元，跨境电商企业需格外重视音乐版权合规问题。
With the implementation of the new Copyright Law in 2021, the maximum compensation for infringement has increased from 500,000 yuan to 5 million yuan. Cross-border e-commerce companies need to pay special attention to music copyright compliance.
