谷歌收录优化与付费推广：Facebook广告投放新手教程

谷歌收录优化与付费推广：Facebook广告投放新手教程

Google Indexing Optimization & Paid Promotion: A Beginner's Guide to Facebook Ad Placement

对于寻求价格最优的付费推广SEO策略的独立站卖家而言，谷歌竞价推广是核心渠道之一。然而，社交媒体广告同样是引流的关键。本篇教程将聚焦于如何为独立站投放Facebook广告，并融入谷歌收录优化的思维，帮助您构建更全面的推广体系。

For independent站 sellers seeking the most cost-effective paid promotion SEO strategies, Google Ads is one of the core channels. However, social media advertising is also crucial for traffic generation. This tutorial focuses on how to place Facebook ads for independent站s, incorporating the mindset of Google indexing optimization to help you build a more comprehensive promotion system.

为什么选择Facebook广告？ Facebook广告是独立站卖家推广引流的首选渠道。虽然近两年其广告精准度有所下降，但在尚未出现可替代平台以前，它仍然是独立站卖家进行社交媒体广告投放的最佳平台。有效的广告引流也能间接促进网站活跃度，对谷歌收录优化产生积极影响。

Why Choose Facebook Ads? Facebook Ads are the preferred channel for independent站 sellers to promote and attract traffic. Although its ad targeting accuracy has declined in recent years, it remains the best platform for independent站 sellers to run social media ads before a viable alternative emerges. Effective ad traffic can also indirectly boost website activity, positively impacting Google indexing optimization.

第一步：创建Facebook广告账户

Step 1: Create a Facebook Ad Account

在创建账户前，需要做好以下准备：

Before creating an account, you need to prepare the following:

• 创建Facebook个人号：用于创建公共主页和商务管理平台，务必保证安全稳定。
• Create a Facebook Personal Account: Used to create a Public Page and Business Manager. Ensure it is secure and stable.
• 创建商务管理平台（Facebook BM）：可自行创建或通过代理商链接申请，后者成功率通常更高。
• Create a Business Manager (Facebook BM): You can create it yourself or apply through an agency link, with the latter typically having a higher success rate.
• 创建公共主页：这是广告的发布身份。主页评分会影响广告成本，过低可能导致失去投放权限。
• Create a Public Page: This is the publishing identity for ads. Page ratings affect ad costs, and if too low, you may lose ad placement privileges.

材料准备好后，可通过代理商申请企业广告账户。提示：使用个人号直接投放广告容易被封。

Once materials are ready, apply for a business ad account through an agency. Tip: Using a personal account for ads is prone to being banned.

第二步：安装Facebook像素（Pixel）

Step 2: Install the Facebook Pixel

Facebook Pixel是获取用户行为数据的关键工具，应在投放广告前安装好。详细步骤可参考帮助中心或咨询客服。这些数据对于分析用户来源和优化网站内容（助力谷歌收录优化）也极具价值。

The Facebook Pixel is a key tool for obtaining user behavior data and should be installed before running ads. Refer to the help center or consult customer service for detailed steps. This data is also highly valuable for analyzing traffic sources and optimizing website content (aiding Google indexing optimization).

第三步：Facebook广告投放详解

Step 3: Detailed Guide to Facebook Ad Placement

Facebook广告层级为：广告系列 > 广告组 > 广告。

The Facebook ad hierarchy is: Campaign > Ad Set > Ad.

1. 选择广告目标：与谷歌竞价推广类似，首先需选择目标。为网站引流或提升品牌知名度可选“品牌意识”；若追求订单，建议优先选择“行动转化”。

1. Choose Ad Objective: Similar to Google Ads, first select an objective. Choose "Brand Awareness" for driving traffic or boosting brand recognition; if pursuing orders, "Conversions" is recommended.

2. 设置广告系列：填写清晰的系列名称以便后续数据分析。预算可手动设置或启用广告系列预算优化（CBO）。提示：先手动测试出效果好的广告，再使用CBO，效果更佳。

2. Set Up the Campaign: Fill in a clear campaign name for future data analysis. Budget can be set manually or by enabling Campaign Budget Optimization (CBO). Tip: First manually test to find well-performing ads, then use CBO for better results.

3. 创建广告组：设置名称、日期和受众。通过年龄、性别、语言等设置缩小受众范围，可有效降低成本。这需要卖家明确目标受众定位。提示：若投放Instagram版块，记得选择Instagram账户主页。

3. Create the Ad Set: Set the name, dates, and audience. Narrowing the audience by age, gender, language, etc., can effectively reduce costs. This requires sellers to have a clear target audience定位. Tip: If placing ads on Instagram, remember to select the Instagram account homepage.

4. 选择广告素材类型：

4. Choose Ad Creative Type:

• 图片广告：需准备视觉吸引力强的图片和有趣的文案。
• Image Ads: Require visually appealing images and interesting copy.
• 视频广告：静音播放是默认状态，因此画面冲击力至关重要。
• Video Ads: Auto-play is usually mute by default, so visual impact is crucial.
• 轮播广告：可展示多图或多视频，适合多属性产品或讲述品牌故事。
• Carousel Ads: Can display multiple images or videos, suitable for products with multiple attributes or telling a brand story.

选择类型后，上传素材、添加文案和链接，预览无误即可提交发布。广告带来的精准流量能提升网站价值，是谷歌收录优化的有利因素之一。

After selecting the type, upload the creative, add copy and links, preview, and submit for publication. The precise traffic brought by ads can enhance website value, which is a favorable factor for Google indexing optimization.

以上便是Facebook广告投放的基本流程。结合谷歌竞价推广与社交媒体广告，并持续进行谷歌收录优化，能为您的独立站构建强大的流量矩阵。如有疑问，欢迎进一步咨询。

The above outlines the basic process of Facebook ad placement. Combining Google Ads with social media advertising, and continuously performing Google indexing optimization, can build a powerful traffic matrix for your independent站. If you have questions, feel free to inquire further.