谷歌推广费用解析：独立站建站与竞价推广最优方案
导言：谷歌推广采用点击计费模式，即只有在广告被点击时才会产生费用，且展示不点击不计费。您每月或每年的 Google 推广费用并非固定不变，具体取决于您的广告预算。
Introduction: Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Your monthly or annual Google advertising costs are not fixed and depend entirely on your ad budget.
1. 谷歌推广按点击计费
1. Google Ads Pay-Per-Click Model
谷歌推广按照点击次数计费，当广告被点击一次，系统即会扣除一次费用。您需要预先在后台充值一定金额，随后系统将根据点击次数从充值金额中扣除相应费用。每次扣费的具体金额取决于您设定的每次点击出价和广告评级。
Google Ads charges based on clicks. Each click deducts a certain amount from your prepaid balance. The actual cost per click depends on your bid amount and ad quality score.
2. 最低充值金额
2. Minimum Deposit Amount
谷歌推广账户充值没有最低金额限制，您可以选择充值 100 元或更多金额。然而，代理商通常会建议您多充值一些，这样可以避免频繁充值的麻烦（一次充值可以使用更久）。
There's no minimum deposit requirement for Google Ads accounts - you can start with as little as ¥100. However, agencies typically recommend larger deposits to minimize the frequency of top-ups.
3. 谷歌推广一年的费用
3. Annual Google Ads Budget
谷歌推广一年的费用是多少呢？这并没有固定的标准。具体费用将根据您自身的广告预算而定。
Annual Google Ads costs vary significantly as they depend entirely on your advertising budget.
在谷歌后台，您可以设置每日消费上限。例如，如果您的每日预算仅为 100 元，那么一年的费用将不会超过 100 元/天 × 365 天 = 36,500 元。
You can set daily spending limits in your Google Ads account. For example, with a ¥100 daily budget, your maximum annual cost would be ¥36,500 (¥100 × 365 days).
根据经验，大多数谷歌推广客户在谷歌的年消费大约在数万元至数十万元不等。
Based on industry data, most Google Ads clients spend between tens of thousands to hundreds of thousands RMB annually.
4. 不同渠道的价格差异
4. Price Differences Between Channels
上文第 3 条提到的是您自己直接在谷歌上进行推广的情况。如果您选择代理商来帮助您进行谷歌推广，那么除了点击费用外，您还需要支付开户费和服务费。开户费通常为 1000 元（一次性），而服务费则是按照点击费用的一定比例收取。不少代理商的服务费收取比例为 30%。
The costs mentioned above apply when managing Google Ads directly. If using an agency, you'll incur additional setup fees (typically ¥1,000 one-time) and service fees (often 30% of ad spend).
16,600 元 = 12,000 元点击费 + 1000 元开户费 + 3600 元服务费
¥16,600 = ¥12,000 ad spend + ¥1,000 setup fee + ¥3,600 service fee
请注意，这只是首次开户推广的费用，续费同样需要收取服务费，且每次续费的金额并无明确规定，您可以根据自己的需求进行充值。
Note these are initial costs - service fees also apply to subsequent top-ups, with no fixed requirements for recharge amounts.
参考资料：Google 推广
Reference: Google Ads