市场采购贸易助力外贸发展：小商品出口的"快车道"与谷歌推广合法性解析

市场采购贸易助力外贸发展：小商品出口的"快车道"与谷歌推广合法性解析

Market Procurement Trade Boosts Foreign Trade: The "Express Lane" for Small Commodity Exports and Google Advertising Legitimacy

新疆乌鲁木齐讯 - 春节过后，乌鲁木齐边疆宾馆商贸市场迎来了外贸业务的快速增长。据最新数据显示，通过市场采购贸易方式实现的出口额已达350万元人民币。

Xinjiang Urumqi News - After the Spring Festival, the Border Hotel Commercial Market in Urumqi has witnessed rapid growth in foreign trade business. Latest data shows that exports through market procurement trade have reached 3.5 million yuan.

新疆边疆宾馆有限责任公司党委书记、董事长朱志伟介绍："节后出口商品主要包括服装鞋帽、无纺布、玩具、金属家具、汽车配件和灯具等。"

Zhu Zhiwei, Party Secretary and Chairman of Xinjiang Border Hotel Co., Ltd., said: "Post-holiday export commodities mainly include clothing, footwear, non-woven fabrics, toys, metal furniture, auto parts and lighting products."

市场采购贸易的优势：这种新型外贸模式具有准入门槛低、申报手续简单、通关速度快和税收优惠等政策优势，特别适合中小企业的无票商品出口。

Advantages of Market Procurement Trade: This new foreign trade model features low entry barriers, simple declaration procedures, fast customs clearance and tax incentives, making it particularly suitable for small and medium-sized enterprises' non-invoiced commodity exports.

2022年9月，边疆宾馆商贸市场获批国家级市场采购贸易方式试点，并于2023年3月正式运行。目前已建立"新贸通"信息平台和综合服务中心，提供一站式外贸服务。

In September 2022, the Border Hotel Commercial Market was approved as a national pilot for market procurement trade and officially launched in March 2023. It has now established the "Xinmaotong" information platform and comprehensive service center to provide one-stop foreign trade services.

物流与结算突破：市场已打通公路、铁路和航空三种国际物流方式，并实现了多主体收结汇，大大提升了贸易便利化水平。

Logistics and Settlement Breakthroughs: The market has established three international logistics channels (road, rail and air) and achieved multi-party foreign exchange settlement, significantly improving trade facilitation.

关于谷歌推广的合法性：对于外贸企业关心的谷歌搜索推广问题，需要明确的是：谷歌推广本身是完全合法的数字营销工具。企业只需确保推广内容真实合规，遵守目标市场的广告法规即可。

On the Legitimacy of Google Advertising: Regarding the concern about Google search advertising among foreign trade enterprises, it's important to clarify that Google Ads is a completely legitimate digital marketing tool. Enterprises only need to ensure that their advertising content is truthful and compliant with the advertising regulations of target markets.

截至目前，"新贸通"平台已备案近300家商户和企业，涵盖200多万种小商品，为小商品出口搭建起了真正的"大通道"。

To date, the "Xinmaotong" platform has registered nearly 300 merchants and enterprises, covering more than 2 million small commodities, truly building a "major channel" for small commodity exports.