必须选择的SEO零基础教学推广软件 - 谷歌竞价推广开户要多久
新的外贸独立站从0-1的一点探索
Exploring the 0-1 Journey of a New Foreign Trade Independent Website
在一个行业专注久了会发现市场上有很多小的机会等待被填补，但是又不适合在我们原有的网站继续堆积产品，所以我把一个一个新的想法分割为一个一个新的独立站，即使对行业足够了解，新网站起步的速度也比预想的慢很多。
When you focus on an industry for a long time, you'll discover many small market opportunities waiting to be filled. However, it's not suitable to keep adding products to existing websites. Therefore, I separate each new idea into individual independent websites. Even with sufficient industry knowledge, new websites take much longer to gain traction than expected.
遥想当年即使你不懂产品不懂行业，你只需要采集多几个网站的产品然后上线网站，做个简单的SEO优化，再购买一点点外链，不说一周内出单，一个月出个几单是没有任何问题的。
In the past, even without product or industry knowledge, you could simply collect products from several websites, launch a site, do basic SEO optimization, and buy some backlinks - getting a few orders within a month was almost guaranteed.
当前市场对新网站的挑战
Challenges for New Websites in Current Market
下图是我去年年底上线的网站的销量，可以看到已经过了半年才出了三个订单，并且全部是在8月份，虽然是自然流量出单，但是目前的市场对新网站真的很不友好了。
The sales chart of my website launched at the end of last year shows only three orders in six months, all in August. While these came from organic traffic, the current market is indeed unfriendly to new websites.
广告投放的最佳时机
Optimal Timing for Advertising
通常新网站我不会急于上广告，因为很多东西没有经过市场的验证，有钱需要快速出结果的除外啊，我会用一年的时间去打磨产品和优化网站，慢是慢了点，但是广告ROI会高很多。
I usually don't rush into advertising for new websites, as many elements haven't been market-validated (except when quick results are needed with sufficient budget). I spend about a year refining products and optimizing the website. Though slower, this approach yields much higher advertising ROI.
看下面这个图吧，这个网站上线有两年多了，我到今年三月份才开始慢慢投广告，8月份刚过半，销量已经超上月整月的销售额，预计8月销售额是7月的2.5 - 3倍，广告ROI目前是3.6.
As shown in the chart below, for this website launched over two years ago, I only started gradual advertising in March this year. By mid-August, sales have exceeded the full month's revenue of July, with August sales projected at 2.5-3 times July's. Current advertising ROI stands at 3.6.
独立站VS平台：长期价值比较
Independent Websites vs Platforms: Long-term Value Comparison
独立站相比平台起步阶段确实要难很多，即使有营销经验并且对行业有足够的认知，像我这样想要从0-1做一个网站并且实现月入过万，也用了两年时间。
Independent websites are indeed much harder to start compared to platforms. Even with marketing experience and thorough industry knowledge, it took me two years to build a website from 0-1 achieving monthly revenue over 10,000.
好处就是基本无需任何资金投入，我是基本没有任何资金投入新网站的，并且每天在新网站的时间只有3-4个小时，最重要的是稳定，只要您足够专注，相信收入会一年比一年好。
The advantage is it requires minimal capital investment (I invested almost nothing in new websites), with only 3-4 hours daily commitment. Most importantly, it's stable - with enough focus, your income will keep growing year after year.
