外贸客户送礼指南：如何通过礼物建立国际商务关系
在全球化商务环境中，礼物是建立和维护国际客户关系的有效方式。对于外贸从业者来说，选择合适的礼物不仅能表达诚意，还能促进长期合作。
In the global business environment, gifts are an effective way to establish and maintain international client relationships. For foreign trade practitioners, selecting appropriate gifts can not only express sincerity but also promote long-term cooperation.
不适合送礼的情况 | When Not to Give Gifts
1. 客户投诉质量或对订单不满意时
When clients complain about quality or are dissatisfied with orders
2. 与客户关系不够熟悉时
When the relationship with the client is not yet familiar
3. 客户公司明令禁止收礼时
When the client's company explicitly prohibits receiving gifts
适合送礼的时机 | Appropriate Occasions for Gift-Giving
1. 出国拜访客户时
When visiting clients abroad
2. 客户来华告别时
When clients leave after visiting China
3. 客户国家重要节日时
During important holidays in the client's country
精选礼物推荐 | Recommended Gift Selections
中国特色礼品 | Chinese Specialty Gifts
- 丝巾：江浙一带优质产品
Silk scarves: High-quality products from Jiangsu and Zhejiang regions - 苏州刺绣系列
Suzhou embroidery series
实用商务礼品 | Practical Business Gifts
- 品牌钢笔（可定制）
Branded pens (customizable) - 商务日程本
Business planners
文化特色礼品 | Cultural Gifts
- 熊猫周边产品
Panda-themed products - 中国茶叶
Chinese tea
送礼注意事项 | Gift-Giving Considerations
1. 了解客户宗教和文化禁忌
Understand the client's religious and cultural taboos
2. 注意清关要求（特别是电子产品、木制品等）
Pay attention to customs clearance requirements (especially for electronic products, wooden items, etc.)
3. 精美包装和手写卡片
Beautiful packaging and handwritten cards
祝福语范例 | Sample Greetings
"Thank you for your support. We are grateful for the pleasure of serving you."
"感谢您的支持。为您服务是我们的荣幸。"
"Wishing your day is filled with good luck, love and laughter."
"祝您的生活充满好运、爱与欢笑。"
