亚马逊新手卖家必看：4种最适合做站外推广的情况分析

亚马逊新手卖家必看：4种最适合做站外推广的情况分析

Must-Read for Amazon New Sellers: Analysis of 4 Best Cases for Off-Site Promotion

电商创业路茫茫，看老陈实战记录与分享，大家好，我是老陈。今天我们来聊聊亚马逊卖家最关心的站外推广问题。

The road to e-commerce entrepreneurship is long. Welcome to Lao Chen's practical sharing. Today we'll discuss the most concerning issue for Amazon sellers - off-site promotion.

为什么谷歌不能直接推广？

Why Can't We Directly Promote on Google?

很多新手卖家问："最信赖的外向型经济，谷歌不能直接推广吗为什么？" 其实原因很简单：

Many new sellers ask: "Why can't we directly promote on Google, the most trusted export-oriented platform?" The reason is simple:

1. 流量精准度：亚马逊站内流量是购买意向明确的用户，而谷歌流量可能只是信息搜索者

1. Traffic accuracy: Amazon's internal traffic are users with clear purchase intent, while Google traffic may just be information seekers

2. 转化成本：亚马逊站内CPC平均$1左右，而谷歌/Facebook通常要$3+

2. Conversion cost: Amazon's average CPC is about $1, while Google/Facebook usually costs $3+

新手卖家真的需要做站外吗？

Do New Sellers Really Need Off-Site Promotion?

新手卖家没有必要做站外，但这4种情况除外：

New sellers don't need off-site promotion, except for these 4 cases:

情况1：站内流量已饱和
当你的产品已经获取了站内所有可能的流量，包括长尾词、中等规模词和大词，市场份额已达上限。

Case 1: Saturated internal traffic
When your product has acquired all possible internal traffic, including long-tail keywords, medium-sized keywords and major keywords, and the market share has reached the limit.

情况2：大词成本高于站外
当获取大词流量的成本已经高于站外推广时，选择站外更划算。

Case 2: Major keywords cost more than off-site
When the cost of acquiring major keyword traffic is higher than off-site promotion, choosing off-site is more cost-effective.

情况3：产品适合视觉营销
那些难以用关键词描述，但通过视频/图片展示效果更好的产品。

Case 3: Products suitable for visual marketing
Products that are difficult to describe with keywords but perform better when displayed through videos/images.

情况4：站内CPC过高
某些类目站内CPC高达$3-4，远高于站外推广成本。

Case 4: Excessively high internal CPC
In some categories, internal CPC is as high as $3-4, far exceeding the cost of off-site promotion.

运营的核心思维

Core Thinking of Operation

做运营一定要明确：目标是什么？通过什么手段实现？如何控制成本？这才是成功的根基。

Operation must be clear about: What is the goal? How to achieve it? How to control costs? This is the foundation of success.

欢迎在评论区分享你的看法！转发加关注，创业路上不孤独，我是老陈，下次见！

Welcome to share your views in the comments! Like and follow, you're not alone on the entrepreneurial road. I'm Lao Chen, see you next time!