跨境电商特货产品独立站运营全攻略：从建站到收款引流
一、特货产品能否经营独立站？/ Can special products operate independent stores?
答案是肯定的。市面上有多种建站系统可供选择，尽管 Shopify 等系统不允许销售特货产品，但若一经发现，店铺将立即被封禁。但也有支持特货产品的系统，如 woocommerce、magento、opencart 等。
The answer is definitely yes. There are various website building systems available in the market. Although systems like Shopify don't allow selling special products (and stores will be immediately banned if discovered), there are systems that support special products, such as WooCommerce, Magento, OpenCart, etc.
二、特货独立站如何收款？/ How to collect payments for special product independent stores?
PayPal 近期大规模冻结中国卖家账户，风险极高。目前更可靠的收款方式是信用卡支付，但必须选择持有正规牌照的支付公司（如 Onlypay），避免资金风险。
PayPal has recently frozen accounts of Chinese sellers on a large scale, posing extremely high risks. Currently, a more reliable payment method is credit card payment, but you must choose payment companies with formal licenses (such as Onlypay) to avoid fund risks.
三、特货独立站引流策略/ Traffic strategies for special product independent stores
行业主要有两种运营模式：
- 广州派：Instagram 聊单模式，采用多账号矩阵+人海战术+脚本技术
- 莆田派：独立站模式，主要通过SEO、社交媒体和广告投放引流
There are mainly two operation models in the industry:
- Guangzhou School: Instagram chat order model, using multiple account matrix + human wave tactics + script technology
- Putian School: Independent store model, mainly attracting traffic through SEO, social media and advertising
SEO推广特别提示：虽然需要时间积累，但带来的流量精准且转化率高，长期成本更低。
Special SEO tips: Although it takes time to accumulate, the traffic it brings is accurate with high conversion rates, and the long-term cost is lower.
四、短视频平台注意事项/ Precautions for short video platforms
在TikTok等平台推广时，不能直接展示品牌信息，需要通过创意内容引导用户到站外下单。
When promoting on platforms like TikTok, brand information cannot be directly displayed. Creative content is needed to guide users to place orders outside the platform.
最后，祝愿大家在特货产品市场中能够顺利出海！
Finally, I wish everyone smooth sailing in the special product market!
