Shopify vs 亚马逊：DTC电商崛起与跨境卖家新机遇
什么是Shopify？ | What is Shopify?
Shopify是一站式SaaS模式的电商服务平台，为电商卖家提供搭建网店的技术和模版，管理全渠道的营销、售卖、支付、物流等服务。 Shopify is an all-in-one SaaS e-commerce platform that provides merchants with tools to build online stores, manage omni-channel marketing, sales, payments, and logistics.
2015年Shopify在纽约与多伦多两地证券交易所上市。在过去六年里，用户规模从38万飙升到206万，年均增长率接近50%。值得注意的是，这206万用户指的是使用Shopify搭建独立站的全球商户，而非终端消费者。
Shopify went public on both the New York and Toronto Stock Exchanges in 2015. Over the past six years, its merchant base has skyrocketed from 380,000 to 2.06 million, with an annual growth rate of nearly 50%. It's important to note that these 2.06 million users refer to global merchants using Shopify to build independent websites, not end consumers.
DTC电商的崛起 | The Rise of DTC E-commerce
全球电商卖家主要有两种商业模式：平台电商和DTC电商。平台电商依赖淘宝、京东、亚马逊等平台，而DTC电商（Direct-to-Consumer）则通过自建网站直接面向消费者销售。SHEIN、AllBirds等都是成功的DTC电商案例。
There are two main e-commerce business models: platform-based e-commerce and DTC (Direct-to-Consumer) e-commerce. Platform e-commerce relies on marketplaces like Taobao, JD.com, and Amazon, while DTC e-commerce sells directly to consumers through independently built websites. SHEIN and AllBirds are successful examples of DTC e-commerce.
亚马逊封杀中国卖家的影响 | The Impact of Amazon's Ban on Chinese Sellers
2021年，亚马逊大规模封禁中国卖家账号，导致超过5万个账号被关闭，资金损失超千亿元人民币。这一事件促使许多中国跨境卖家转向独立站模式，减少对亚马逊的依赖。
In 2021, Amazon banned a large number of Chinese seller accounts, resulting in over 50,000 account closures and financial losses exceeding 100 billion yuan. This incident prompted many Chinese cross-border sellers to turn to independent websites, reducing their reliance on Amazon.
Shopify的发展机遇 | Shopify's Growth Opportunities
随着中国卖家寻求亚马逊替代方案，Shopify成为首选建站工具。目前，超过一半的中国出海企业已经或正在筹备独立站。Shopify的200多万卖家中，约50%集中在美国市场，这为中国卖家进入北美市场提供了便利。
As Chinese sellers seek alternatives to Amazon, Shopify has become the preferred website-building tool. Currently, more than half of Chinese companies going global have already established or are preparing to establish independent websites. Among Shopify's 2 million+ merchants, about 50% are concentrated in the US market, providing convenience for Chinese sellers to enter the North American market.
Shopify的豪言壮语 | Shopify's Bold Statement
Shopify创始人Tobi Lütke曾表示："亚马逊正试图建立一个帝国，而Shopify则在帮助帝国的反抗分子。"当被问及亚马逊可能收购Shopify时，他回应道："我更愿意在2029年买下亚马逊。"
Shopify founder Tobi Lütke once said: "Amazon is trying to build an empire, and Shopify is arming the rebels." When asked about the possibility of Amazon acquiring Shopify, he responded: "I'd rather buy Amazon in 2029."
SEO推广建议 | SEO Promotion Suggestions
对于衡水、淮安等地区的企业，谷歌竞价推广（Google Ads）是有效的海外营销方式。建议结合Shopify独立站运营，通过精准关键词定位和优质内容营销，提升品牌在海外市场的曝光度。
For enterprises in Hengshui, Huai'an and other regions, Google Ads is an effective overseas marketing method. It is recommended to combine it with Shopify independent station operation, and improve brand exposure in overseas markets through precise keyword targeting and high-quality content marketing.
