突发！大量亚马逊卖家触发额外审查 - 跨境电商合规新挑战
突发！大量亚马逊卖家触发额外审查 - 跨境电商合规新挑战
Breaking News! Numerous Amazon Sellers Trigger Additional Verification - New Compliance Challenges in Cross-border E-commerce
随着美国《消费者告知法》生效日期临近，亚马逊平台近期加强了对卖家的审核力度。据安庆谷歌竞价推广中心跨境电商专家观察，5月底以来，大量卖家在完成常规验证后，又收到了视频验证要求。
As the effective date of the U.S. INFORM Consumers Act approaches, Amazon has intensified seller verification efforts. According to observations by cross-border e-commerce experts at Anqing Google Ads Promotion Center, since late May, numerous sellers have received video verification requests after completing routine validations.
01 额外的身份验证审查 / Additional Identity Verification
多位卖家反馈，在等待地址验证明信片期间，突然收到要求视频验证的邮件通知：
Several sellers reported receiving unexpected video verification email notifications while waiting for address verification postcards:
"作为一项增强的安全措施，您必须完成额外的身份验证审查...视频通话约20分钟，需出示注册时提交的身份证件和营业执照原件。"
"As an enhanced security measure, you must complete additional identity verification...The video call will take about 20 minutes, requiring presentation of original ID and business license submitted during registration."
关键问题：许多账号使用亲属信息注册，视频验证时面临沟通困难。部分卖家在准备材料期间账号已被封停，即使绩效分数高达300-400分。
Key issue: Many accounts registered with relatives' information face communication difficulties during video verification. Some accounts were suspended during preparation, even with high performance scores of 300-400.
02 视频验证常见问题 / Common Video Verification Questions
资深卖家整理了视频验证的关键注意事项：
Experienced sellers have compiled key precautions for video verification:
- 使用干净设备通过本地网络登录 / Use clean devices via local network
- 审核人员会提供中文翻译 / Auditors will provide Chinese translation
- 协助人员名下不应有其他店铺 / Assistants shouldn't own other stores
- 需熟悉所有站点信息 / Be familiar with all marketplace information
验证问题范围广泛，包括：法人信息、公司详情、收款账号、品牌信息、供应链情况等，涉及账号运营的各个方面。
Verification questions cover extensive areas, including: legal representative information, company details, payment accounts, brand information, supply chain status, etc., involving all aspects of account operation.
目前受影响的卖家主要分布在欧美站点，新老账号均可能遭遇，无明显特征。值得注意的是，即使注册时已完成视频验证的新店铺，近期也可能被要求重新验证。
Currently affected sellers are mainly on European and American marketplaces, with both new and old accounts at risk without obvious patterns. Notably, even newly registered stores that completed video verification may be required to verify again recently.
跨境电商专家建议：卖家应提前准备验证材料，确保信息一致性，并考虑专业合规咨询服务，以应对日益严格的平台审核要求。
Cross-border e-commerce experts recommend: Sellers should prepare verification materials in advance, ensure information consistency, and consider professional compliance consulting services to meet increasingly strict platform review requirements.
