谷歌认可内容创作者：EEAT与SEO的重大突破
谷歌正在明确识别那些它认为是内容创造者的人。本文解释了我们如何知道Google正在认可内容创建者，为什么这很重要以及SEO专业人员需要采取哪些措施。
Google is clearly identifying individuals it considers content creators. This article explains how we know Google is recognizing content creators, why it matters, and what SEO professionals need to do.
谷歌对内容创作者实体的认可度不断提高
Google's Growing Recognition of Content Creator Entities
我最近在SERP中发现了知识面板副标题，例如"内容创建者（医学）"和"内容创建者（旅行）"。这表明谷歌明确将个人视为特定领域的权威内容创建者。
I recently discovered knowledge panel subtitles in SERPs like "Content Creator (Medical)" and "Content Creator (Travel)". This shows Google explicitly recognizes individuals as authoritative content creators in specific fields.
对于内容创作者来说，这是EEAT的一个重大发展，因为它提供了可见且有意义的证据，表明Google已将他们视为特定主题的可靠信息来源。这对于现代SEO来说也是一个巨大的优势，因为个人的内容更有可能出现在今天的搜索结果和明天的人工智能助手中。
For content creators, this is a major EEAT development as it provides visible, meaningful evidence that Google considers them reliable sources for specific topics. It's also a huge advantage for modern SEO, as individual content is more likely to appear in today's search results and tomorrow's AI assistants.
谷歌正在寻找内容创造者
Google is Actively Seeking Content Creators
专注于识别内容创作者是Google的一贯主题。2023年和2024年发生的三起事件表明，识别内容创作者是Google关注的重点：
Focusing on identifying content creators has been a consistent theme for Google. Three events in 2023 and 2024 show this is a priority:
- 2023年7月虎鲸知识图谱更新
- 2024年3月EEAT更新
- 2024年5月的Google泄密事件证实Google明确将人们与他们的个人资料页面(isReference)和他们撰写的文章(isAuthor)关联起来
为什么这对EEAT的SEO很重要
Why This Matters for EEAT in SEO
当Google识别出它认为在某个主题上具有权威性的人物并能自信地将他们与他们创建的内容联系起来时，EEAT就具有了真实的（可衡量的）意义。
When Google identifies individuals it considers authoritative on a topic and can confidently link them to their created content, EEAT gains real (measurable) significance.
如何优化内容创建者/作者的SEO
How to Optimize SEO for Content Creators/Authors
为了实现最佳SEO结果，您需要专注于优化内容创建者和网站发布者实体。但是，如果您必须优先考虑其中一个，请选择内容创建者。
For optimal SEO results, focus on optimizing both content creator and website publisher entities. But if you must prioritize, choose content creators.
优化分为三个阶段：
Optimization occurs in three phases:
- 易懂 - 在内容创建者和参考页面之间建立清晰的关系
- Understandable - Establish clear relationships between creators and reference pages
- 可信度 - 建立内容创建者和相关内容之间的联系
- Credibility - Build connections between creators and related content
- 可交付性 - 通过创建新内容扩大内容创建者的数字足迹
- Deliverability - Expand creators' digital footprint through new content
这对于SEO中的主题权威性很重要
This is Crucial for Topic Authority in SEO
主题权威的重要性在SEO行业中得到广泛认可。由于主题被视为实体，因此建立主题权威涉及为相关主题和内容创建者开发URL到实体的关系。
The importance of topic authority is widely recognized in SEO. Since topics are treated as entities, building topic authority involves developing URL-to-entity relationships for relevant topics and content creators.
作为现代SEO专家你现在必须做什么
What Modern SEO Experts Must Do Now
为了保持领先，请专注于建立对人与页面关系的理解（将其视为无链接链接）。将此策略应用于您（或您的客户）网站上的内容创建者，以提高排名、提高SERP可见性并改进基于知识的结果。
To stay ahead, focus on building understanding of person-to-page relationships (think of it as linkless linking). Apply this strategy to content creators on your (or your clients') websites to improve rankings, SERP visibility, and knowledge-based results.
