24小时在线推广SEM操作流程：淄博谷歌竞价排名推广公司
24小时在线推广SEM操作流程：淄博谷歌竞价排名推广公司
24/7 Online SEM Promotion Process: Zibo Google Ads Ranking Promotion Agency
当巴西人爱上网购，2024这些品类或成为他们的最爱！
When Brazilians Love Online Shopping, These Categories May Become Their Favorites in 2024!
首先，热销品类上。
First, in terms of best-selling categories.
数据显示，在巴西，时尚配饰、健康美妆和家用电器的订单量较大，而手机、家用电器和电子设备的销售额最高，体育休闲产品、厨房用品、宠物用品则是巴西市场的潜力品类，预计未来仍将继续增长。
Data shows that in Brazil, fashion accessories, health & beauty, and home appliances have high order volumes, while mobile phones, home appliances, and electronic devices generate the highest sales. Sports & leisure products, kitchenware, and pet supplies are potential categories in the Brazilian market and are expected to continue growing.
购买习惯上，根据2021年的数据，购买跨境电商产品的巴西消费者占比为68%，其中一半以上是通过移动端实现。
In terms of shopping habits, according to 2021 data, 68% of Brazilian consumers purchased cross-border e-commerce products, with more than half of these transactions completed via mobile devices.
此外，传统文化以及宗教信仰的影响下，巴西人对“13”这一数字忌讳较深，对于紫色、棕黄色和深咖啡色也不太中意，如果产品中含有这些颜色，可能会影响品牌形象。
Additionally, influenced by traditional culture and religious beliefs, Brazilians have strong taboos against the number "13" and dislike colors like purple, brown-yellow, and dark coffee. Products featuring these colors may negatively impact brand perception.
偏好上，受欧美影响，巴西消费者普遍偏好品牌产品，但对价格也比较敏感，尤其喜欢购买大品牌低于市场价的产品。
In terms of preferences, influenced by Western trends, Brazilian consumers generally favor branded products but are also price-sensitive. They particularly enjoy purchasing well-known brands at below-market prices.
那么，在巴西究竟什么样的产品比较好卖呢？主要包括以下几类：
So, what products sell well in Brazil? Here are the key categories:
一、3C
1. Electronics (3C)
调研显示，手机壳&保护膜、音频设备、智能设备&智能手表&配件、充电线&充电器是Shopee巴西站点最为热销的几款3C产品。
Research indicates that phone cases & screen protectors, audio devices, smart devices & smartwatch accessories, and charging cables & adapters are among the best-selling 3C products on Shopee Brazil.
二、美妆护肤
2. Beauty & Skincare
巴西女性的妆容倾向于欧美风格，比较夸张、大胆和多元化。巴西人也喜欢美黑，粉底偏小麦色调的需求会更高，假睫毛、眼线，以及色系张扬的眼影盘基本算是化妆人士的标配，另外防晒也必不可少。
Brazilian women prefer bold, dramatic, and diverse makeup styles influenced by Western trends. They also favor tanning, leading to higher demand for foundation in wheat tones. False lashes, eyeliner, and vibrant eyeshadow palettes are staples, and sunscreen is essential.
三、时尚饰品
3. Fashion Accessories
不仅妆容风格偏欧美，穿搭上，巴西也比较向往欧美风，环形穿孔发饰和时尚太阳镜通常都热销。在狂欢节等节假日期间，亮晶款发饰和夸张帽子也会受到欢迎。
Beyond makeup, Brazilian fashion also leans toward Western styles. Hoop earrings and trendy sunglasses are popular, while glittery hair accessories and bold hats sell well during festivals like Carnival.
四、家居生活
4. Home & Living
收纳神器、小家电以及一些低价的家居产品在巴西非常受欢迎。巴西人的室内装修风格接近地中海风格，贴纸和家居装饰也备受喜爱。
Storage solutions, small appliances, and affordable home products are highly popular in Brazil. Their interior design leans toward Mediterranean styles, with stickers and home decor also in demand.
五、户外运动
5. Outdoor Sports
巴西人热衷于户外运动，因此户外露营装备、骑行装备、登山装备和健身用品都是非常不错的品类。
Brazilians are passionate about outdoor activities, making camping gear, cycling equipment, hiking gear, and fitness products strong categories.
六、服饰
6. Apparel
男装、女装和童装都是当地热销的大品类。在选择服装时需要先了解当地的时尚风格，巴西当地的时尚风格类似于欧美。
Men's, women's, and children's clothing are all top-selling categories. Understanding local fashion trends—similar to Western styles—is crucial for success.
