跨境电商品牌出海新机遇：谷歌独立站推广与遵化产业带发展
跨境电商品牌出海新机遇：谷歌独立站推广与遵化产业带发展
New Opportunities for Cross-border E-commerce Brand Globalization: Google Independent Site Promotion and Zunhua Industrial Belt Development
2023年3月7日，谷歌+"独立站"遵化专场跨境交流分享会在河北金卓颐高电子商务产业园成功举办。中国中小商业企业协会跨境电商分会秘书长何志成出席活动并发表重要演讲。
On March 7, 2023, the Google+"Independent Site" Zunhua Special Cross-border Exchange and Sharing Conference was successfully held at the Hebei Jinzhuo Yigao E-commerce Industrial Park. He Zhicheng, Secretary-General of the Cross-border E-commerce Branch of China Association of Small and Medium Commercial Enterprises, attended the event and delivered an important speech.
遵化产业优势与跨境电商发展
Zunhua's Industrial Advantages and Cross-border E-commerce Development
何秘书长指出，遵化地处京津冀核心区域，拥有装备制造、宠物笼具、手工艺品等特色产业。近年来，当地将电商作为经济转型的重要抓手，在政策支持、人才培养等方面持续发力，推动跨境电商快速发展。
Secretary-General He pointed out that Zunhua is located in the core area of Beijing-Tianjin-Hebei region, with characteristic industries such as equipment manufacturing, pet cages, and handicrafts. In recent years, the local government has regarded e-commerce as an important driver for economic transformation, continuously making efforts in policy support and talent cultivation to promote the rapid development of cross-border e-commerce.
跨境电商进入品牌出海新时代
Cross-border E-commerce Enters a New Era of Brand Globalization
经历"价格战"和平台调整后，中国跨境电商正迎来品牌化发展的关键转折。2023年及未来十年将成为中国品牌出海的黄金时期，"打造品牌"已取代单纯的产品竞争成为行业新焦点。
After experiencing "price wars" and platform adjustments, China's cross-border e-commerce is ushering in a critical turning point of brand development. The year 2023 and the next decade will become the golden period for Chinese brand globalization, with "brand building" replacing simple product competition as the new industry focus.
协会助力地方产业带发展
Association Supports Local Industrial Belt Development
中国中小商业企业协会已与全国数十个地方政府和特色产业带建立战略合作，提供全产业链服务，包括海外营销、品牌孵化等，构建跨境电商生态系统，助力中国品牌走向世界。
The China Association of Small and Medium Commercial Enterprises has established strategic cooperation with dozens of local governments and characteristic industrial belts across the country, providing full industrial chain services, including overseas marketing and brand incubation, to build a cross-border e-commerce ecosystem and help Chinese brands go global.
专家建议：企业应抓住品牌出海机遇，通过谷歌独立站等渠道建立品牌形象，同时借助行业协会资源实现高效海外推广。
Expert Advice: Enterprises should seize the opportunity of brand globalization, establish brand image through channels such as Google independent sites, and leverage industry association resources to achieve efficient overseas promotion.
