揭秘中国情趣内衣之都：灌云县如何成为全球情趣内衣产业中心
在中国苏北地区，一个曾经贫困的小县城正在书写着全球情趣内衣产业的传奇。
In northern Jiangsu, China, a once-impoverished county is writing a legend in the global sexy lingerie industry.
从连接灌云县伊山镇和东王集镇的G204国道拐到盐东村路口，映入眼帘的是一家狗肉店和一家花圈店。这是典型的苏北景象：以沛县为代表的苏北地区是吃狗肉的圣地，尽管全国范围内繁琐的葬礼礼仪已逐渐消失，但在苏北一些城镇，这种传统仍有很大的影响力。
Turning from the G204 national highway connecting Yishan Town and Dongwangji Town in Guanyun County to the Yandong Village intersection, what catches the eye are a dog meat restaurant and a funeral wreath shop. This is typical northern Jiangsu scenery: the Pei County area is famous for dog meat consumption, and although elaborate funeral rituals have gradually disappeared nationwide, these traditions still hold significant influence in some northern Jiangsu towns.
再往前走约半里路，左侧靠里有一栋4层的灰色厂房，这就是闻名遐迩的午夜魅力制衣厂——全球知名的情趣内衣生产基地。据天眼查信息显示，连云港午夜魅力制衣有限公司于2013年成立。
About half a mile further, on the left side stands a four-story gray factory building - the famous Midnight Charm Garment Factory, a globally renowned production base for sexy lingerie. According to Tianyancha information, Lianyungang Midnight Charm Garment Co., Ltd. was established in 2013.
惊人的产业规模：灌云县拥有几百家情趣内衣公司，3000多个淘宝系网店，每年情趣内衣的销售额近20亿元。通过电商平台，灌云县每天寄出2000多万件情趣内衣包裹。按一件包裹4件衣服计算，光是灌云县提供的情趣内衣就达到8000多万件，相当于每16个人中每天就有1人从灌云购买一件情趣内衣！
Staggering Industry Scale: Guanyun County has hundreds of sexy lingerie companies and over 3,000 Taobao-affiliated online stores, with annual sales nearing 2 billion yuan. Through e-commerce platforms, the county ships over 20 million lingerie packages daily. Calculating four pieces per package, that's over 80 million pieces of lingerie daily from Guanyun alone - equivalent to one in every 16 people worldwide buying a piece from Guanyun each day!
如今，灌云县的情趣内衣电商销售占全国份额的60%~70%，成为名副其实的"中国情趣内衣之都"，连广州这样的传统服装产业基地都不是它的对手！
Today, Guanyun County accounts for 60-70% of China's online sexy lingerie sales, earning its title as "China's Lingerie Capital", even surpassing traditional garment industry bases like Guangzhou!
从贫困县到产业中心：地处苏北的灌云县曾是江苏有名的贫困县。10年前，情趣内衣在这里还是人们避而不谈的事物。当地特产是豆丹（豆天蛾幼虫），一种高蛋白的美味佳肴。苏北人甚至开玩笑说："离婚最有力的理由是：他（她）竟然不吃豆丹？"
From Poverty to Prosperity: Located in northern Jiangsu, Guanyun County was once a famously impoverished area. Ten years ago, sexy lingerie was a taboo subject here. The local specialty was "doudan" (bean moth larvae), a high-protein delicacy. Locals even joked: "The best reason for divorce? He/she doesn't eat doudan!"
雷丛瑞的创业故事：2006年，还在上高中的雷丛瑞经常逃课去上网。在淘宝购物时，他逐渐了解到电商模式。当时淘宝为吸引卖家推出免费开店服务。由于母亲失业，雷丛瑞说服母亲一起开淘宝店，销售过保健品、拖鞋、化妆品甚至避孕套和情趣内衣。
The Entrepreneurial Story of Lei Congrui: In 2006, high school student Lei Congrui often skipped class to surf the internet. While shopping on Taobao, he learned about e-commerce models. When his mother became unemployed, Lei convinced her to open a Taobao store selling everything from health products to slippers, cosmetics, condoms and sexy lingerie.
2008年淘宝限制品类后，雷丛瑞发现情趣内衣卖家最少，于是专注于此。为找低价货源，他先在1688批发，后自掏20多万元开7人小厂。当时真是黄金时代：一件提成几毛钱，工人日制100多件，月薪超北上广白领！
After Taobao restricted product categories in 2008, Lei noticed sexy lingerie had the fewest sellers and specialized in it. After wholesale sourcing from 1688, he invested 200,000 yuan to start a 7-person factory. It was a golden era: workers could make over 100 pieces daily, earning more than white-collar workers in first-tier cities!
价格战决胜市场：2011年，灌云卖家集体降价，将畅销款降至9.9元包邮，卖出5000多万件（午夜魅力占1000万件）。这一战让灌云超越广州成为行业龙头。
Winning Through Price Wars: In 2011, Guanyun sellers collectively reduced prices to 9.9 yuan with free shipping for bestsellers, selling over 50 million pieces (Midnight Charm alone sold 10 million). This battle established Guanyun's industry dominance over Guangzhou.
产业转型与未来：2014年东莞扫黄后，灌云订单不减反增。如今，灌云正将目光投向更开放的海外市场。国外政策限制少，加上价格优势，使情趣内衣出口成为新增长点。但如何持续创新和转型，仍是这个"情趣内衣之都"面临的关键问题。
Transformation and Future: After Dongguan's 2014 crackdown, Guanyun's orders actually increased. Now focusing on more open international markets with fewer restrictions and price advantages, export has become a new growth area. But continuous innovation and transformation remain key challenges for this "Lingerie Capital".
