食品生产许可证办理及TikTok禁令对中国跨境卖家的影响分析
食品生产许可证办理时间与谷歌优化推广周期
Generally recognized food production license processing time and Google optimization promotion duration
在中国，食品生产许可证的办理通常需要20-30个工作日，具体时间取决于申请材料的完整性和当地监管部门的审核效率。对于谷歌优化推广，一般需要3-6个月才能看到显著效果，这是一个需要持续投入的长期过程。
In China, the processing time for food production licenses usually takes 20-30 working days, depending on the completeness of application materials and the efficiency of local regulatory authorities. As for Google optimization promotion, it generally takes 3-6 months to see significant results, which is a long-term process requiring continuous investment.
TikTok禁令对中国跨境卖家的美国业务影响
Impact of TikTok ban on Chinese cross-border sellers' US business
据鞭牛士5月5日报道，TikTok在美国的受欢迎程度持续下降，4月份平台销售额约为4.19亿美元，虽略低于上月，但仍高于2月及之前数月。字节跳动正积极在西方市场实现产品多元化，推出如AI作业助手Gauth和照片共享应用Lemon8等新产品。
According to a May 5th report by Bianews, TikTok's popularity in the US continues to decline, with April sales reaching approximately $419 million, slightly lower than the previous month but still higher than February and earlier months. ByteDance is actively diversifying its products in Western markets, launching new products like AI homework assistant Gauth and photo-sharing app Lemon8.
EchoTik创始人王海舟强调美国市场对品牌的重要性，因为在美国的成功通常意味着在其他市场也能取得好成绩。如果TikTok在美国被封禁，卖家们已准备好转向其他平台，尽管这些平台的覆盖范围和销售潜力可能不如TikTok。
EchoTik founder Wang Haizhou emphasized the importance of the US market for brands, as success in the US usually means good performance in other markets. If TikTok is banned in the US, sellers are prepared to switch to other platforms, although their reach and sales potential may not match TikTok's.
专家建议卖家保持冷静，观察事态发展，再做重大决策。由于TikTok禁令有270天的缓冲期，卖家应继续运营并根据需要进行调整，保持灵活应对以确保业务连续性。
Experts advise sellers to remain calm, observe developments, and make major decisions later. With a 270-day grace period for the TikTok ban, sellers should continue operations and make adjustments as needed, remaining flexible to ensure business continuity.
