跨境电商卖家警惕：黑五网一后或将迎来大规模退货潮
最新数据显示，今年黑五网一期间在线销售额相比2020年出现明显下滑趋势。更令人担忧的是，跨境电商卖家可能即将面临比订单不足更严重的"退货潮"问题。
According to latest data, this year's Black Friday/Cyber Monday online sales showed a significant decline compared to 2020. More worryingly, cross-border sellers may face an even more severe "return wave" problem than order shortages.
旺季销售不如预期 退货率或将攀升
Peak Season Sales Below Expectations, Return Rates May Rise
多家调研机构指出，2021年黑五网一在线销售额相比2020年有所下降。虽然亚马逊官方数据显示平台整体销售额再创新高，但许多卖家反馈实际销售情况并不理想。
Multiple research institutions pointed out that 2021 Black Friday/Cyber Monday online sales decreased compared to 2020. Although Amazon's official data shows the platform's overall sales reached new highs, many sellers reported unsatisfactory actual sales performance.
"今年黑五网一比去年差太多了，Acos从22%飙升到70%-80%，单量不如平时，广告成本却持续攀升。"一位卖家无奈表示。
"This year's Black Friday/Cyber Monday was much worse than last year, with ACoS soaring from 22% to 70-80%, orders lower than usual, but ad costs kept rising," a seller lamented.
这些品类退货风险最高
These Categories Have Highest Return Risks
根据美国零售联合会报告：
According to NRF report:
- 2020年网购退货率约18.6%
- 2021年预计将增至25%
- 服装类退货率最高，平均达20%以上
- 鞋类、家居用品、电子产品、汽车配件退货率也居高不下
- 2020 online return rate was about 18.6%
- Expected to increase to 25% in 2021
- Apparel has highest return rate, averaging over 20%
- Shoes, home goods, electronics, auto parts also have high return rates
专业退货处理方案推荐
Professional Return Solution Recommendation
针对跨境电商卖家面临的退货难题，Return Helper提供专业解决方案：
To address cross-border sellers' return challenges, Return Helper offers professional solutions:
✔ 全球10+国家/地区设有仓库
✔ 30+种本地退货标签服务
✔ 24小时内完成退件入库
✔ 专业质检、换标、重新包装服务
✔ Warehouses in 10+ countries/regions
✔ 30+ local return label services
✔ Return processing within 24 hours
✔ Professional inspection, relabeling, repackaging services
对于服装鞋类产品，提供专业尺码拍照服务；对于电子产品，提供IMEI检测和恢复出厂设置等专业处理。
For apparel and shoes, provides professional size photography service; for electronics, offers IMEI check and factory reset services.
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Contact Return Helper now for new user exclusive offers!
