为什么外贸网站谷歌推广没效果？50个必学外贸术语指南

为什么外贸网站谷歌推广没效果？50个必学外贸术语指南

Why Google Ads Fail for Foreign Trade Websites? 50 Essential Trade Terms Guide

外贸网站推广效果不佳？专业术语掌握是关键！ 许多外贸企业在Google推广上投入大量预算却收效甚微，一个重要原因就是专业术语使用不当导致广告质量得分低、转化率差。

Why poor Google Ads performance? Many foreign trade companies invest heavily in Google Ads but see little return, largely due to improper use of professional terms leading to low quality scores and conversion rates.

一、基础贸易术语 | Basic Trade Terms

FOB (Free On Board): 卖方负责装船 | Seller responsible until goods pass ship's rail
CIF (Cost, Insurance & Freight): 包含保险和运费的价格 | Price including insurance and freight
LC (Letter of Credit): 资金安全保障 | Payment security instrument

二、单证术语 | Documentation Terms

PI (Proforma Invoice): 形式发票 | Preliminary invoice
BL (Bill of Lading): 海运提单 | Ocean transport document
CO (Certificate of Origin): 原产地证 | Proof of manufacturing country

三、贸易流程术语 | Trade Process Terms

询盘 (Inquiry): 采购意向 | Purchase intention
报价 (Quotation): 价格方案 | Price proposal
LC (信用证): 付款保障 | Payment guarantee

四、客户分类术语 | Customer Classification

代理商 (Agent): 区域销售代表 | Regional sales representative
进口商 (Importer): 跨国采购商 | International buyer
零售商 (Retailer): 终端销售商 | End-user seller

五、商品状态术语 | Product Status

样品 (Sample): 展示用商品 | Demonstration product
现货 (Stock): 可立即发货 | Ready to ship
OEM: 代工生产 | Contract manufacturing

六、运输方式术语 | Shipping Methods

船运 (Sea Freight): 海运 | Ocean transport
空运 (Air Freight): 航空运输 | Air transport
整箱 (FCL): 整集装箱 | Full container load

七、支付方式术语 | Payment Terms

T/T (Telegraphic Transfer): 电汇 | Wire transfer
预付款 (Advance Payment): 发货前付款 | Payment before shipment
CAD (Cash Against Documents): 凭单付款 | Payment upon document presentation

SEO优化建议：在网站内容、广告文案和元数据中合理使用这些专业术语，可以提高Google对网站专业性的评分，从而提升广告质量得分和自然搜索排名。

SEO Tips: Proper use of these professional terms in website content, ad copies and metadata can improve Google's quality rating of your site, thereby enhancing ad quality scores and organic search rankings.