超牛的服装外贸：谷歌竞价推广广告与多渠道客户开发策略
开发客户是外贸业务的核心环节，只有积累足够客户资源才能获得持续订单。本文将为您详细解析服装外贸行业的客户开发渠道与方法，特别是如何有效利用谷歌竞价推广广告。
Customer acquisition is the core of export business. Only by accumulating sufficient customer resources can we obtain continuous orders. This article will analyze in detail the customer acquisition channels and methods in the garment export industry, especially how to effectively utilize Google Ads.
01 B2B平台开发
01 B2B Platform Development
主流B2B平台包括：阿里巴巴国际站、环球资源GlobalSources、中国制造made-in-china等；B2C/C2C平台如：速卖通、敦煌、eBay、亚马逊、Wish等。
Main B2B platforms include: Alibaba International, Global Sources, Made-in-China; B2C/C2C platforms like: AliExpress, DHgate, eBay, Amazon, Wish.
平台开发技巧：
Platform development tips:
- 及时回复RFQ（Request for Quotation）
- Respond to RFQs (Request for Quotation) promptly
- 投资平台付费推广服务（如阿里巴巴的金品、顶展、P4P）
- Invest in paid promotion services (like Alibaba's Gold Supplier, Top Ranking, P4P)
02 外贸软件工具 - 图灵搜
02 Export Software Tool - Turing Search
图灵搜是一款结合谷歌地图搜索和WhatsApp营销的外贸开发工具。
Turing Search is an export development tool combining Google Maps search and WhatsApp marketing.
使用步骤：
Usage steps:
- 定位目标城市（建议选择该国的重点城市或繁华地区）
- Locate target cities (recommend choosing major cities or prosperous areas)
- 输入行业关键词进行搜索
- Enter industry keywords for search
- 使用决策人挖掘功能（需绑定LinkedIn账号）
- Use decision-maker mining function (requires LinkedIn account binding)
03 社交媒体营销
03 Social Media Marketing
主要海外社交平台：Facebook、WhatsApp、Twitter、LinkedIn、TikTok、Pinterest等。
Major overseas social platforms: Facebook, WhatsApp, Twitter, LinkedIn, TikTok, Pinterest, etc.
社交媒体营销要点：
Social media marketing essentials:
- 生产优质内容
- Create high-quality content
- 积极互动（不只是点赞，更要留言）
- Active engagement (not just likes, but comments)
- 打造"行业专家"人设
- Build an "industry expert" persona
04 谷歌竞价推广广告策略
04 Google Ads Strategies
服装外贸企业可以通过谷歌广告精准触达全球买家：
Garment exporters can precisely reach global buyers through Google Ads:
广告投放技巧：
Advertising tips:
- 使用精准关键词（如"wholesale clothing supplier"）
- Use precise keywords (like "wholesale clothing supplier")
- 设置地理定位（针对目标市场）
- Set geographic targeting (for target markets)
- 优化着陆页（展示工厂/产品/认证）
- Optimize landing pages (show factory/products/certifications)
- 使用再营销广告（针对网站访客）
- Use remarketing ads (for website visitors)