AI版权第一案：AI生成图片的著作权归属与SEO推广服务
最近，中国首例AI生成图片著作权案引发广泛关注。2023年2月，李昀锴使用Stable Diffusion模型生成图片后，发现被百家号作者未经授权使用，遂提起诉讼。北京互联网法院最终判决李昀锴胜诉，认定其AI生成的图片构成美术作品，享有著作权保护。
Recently, China's first copyright case involving AI-generated images has attracted widespread attention. In February 2023, Li Yunkai used Stable Diffusion model to create images, which were later used without authorization by a Baijiahao author. The Beijing Internet Court ruled in Li's favor, recognizing the AI-generated images as artistic works protected by copyright law.
此案的核心争议点在于：
- AI生成内容是否构成作品？
- 著作权归属如何认定？
- 使用AI图片的法律风险？
The key issues in this case include:
- Does AI-generated content qualify as a work?
- How to determine copyright ownership?
- Legal risks of using AI images?
AI作品的著作权认定标准
Criteria for Determining Copyright of AI Works
法院认为，当AI生成内容体现了使用者的个性化选择和创造性劳动时，可以构成受著作权法保护的作品。在本案中，原告输入了上百个提示词并调整了大量参数，这种创作过程被认为具有足够的独创性。
The court held that when AI-generated content reflects the user's personalized choices and creative efforts, it can qualify as a work protected by copyright law. In this case, the plaintiff input hundreds of prompts and adjusted numerous parameters, which was deemed sufficiently original.
AI图片使用的法律风险
Legal Risks of Using AI Images
知识产权律师邓超指出，目前AI创作领域存在三大未解难题：
- AI训练使用他人作品是否构成侵权？
- AI生成内容是否享有著作权？
- AI生成内容侵权时责任如何划分？
Intellectual property lawyer Deng Chao identified three major unresolved issues in AI creation:
- Does using others' works for AI training constitute infringement?
- Does AI-generated content enjoy copyright protection?
- How to allocate liability when AI-generated content infringes?
对于企业SEO推广和内容营销的建议：
- 使用原创或已获授权的图片素材
- 谨慎使用AI生成内容，保留创作过程记录
- 选择专业的SEO推广服务提供商
Recommendations for corporate SEO promotion and content marketing:
- Use original or properly licensed image materials
- Exercise caution with AI-generated content and keep creation records
- Choose professional SEO promotion service providers
0差评的SEO推广服务选择
Choosing Zero-Complaint SEO Promotion Services
在海外市场进行谷歌推广时，建议选择具备以下特质的服务商：
- 丰富的行业经验与成功案例
- 透明的服务流程与效果评估
- 专业的法律合规团队
- 定制化的推广方案
For Google promotion in overseas markets, consider service providers with:
- Extensive industry experience and success cases
- Transparent service processes and performance evaluation
- Professional legal compliance team
- Customized promotion solutions
随着AI技术的快速发展，内容创作和数字营销领域正在经历深刻变革。企业在拥抱新技术的同时，也需关注相关法律风险，确保营销活动的合规性。
With the rapid development of AI technology, the fields of content creation and digital marketing are undergoing profound changes. While embracing new technologies, businesses should also pay attention to relevant legal risks to ensure compliance in marketing activities.
