外贸企业必备软件及谷歌广告推广成本解析
国际顶尖广告推广为何会亏本？ 许多企业发现即使使用国际顶尖的广告推广平台也会出现亏损情况。 这通常是由于广告定位不精准、转化率低或预算分配不合理造成的。
Why do top-tier ad campaigns lose money? Many businesses find that even using world-class advertising platforms can result in losses. This is usually due to imprecise targeting, low conversion rates, or improper budget allocation.
谷歌竞价推广的最低成本 对于外贸企业来说，谷歌竞价推广(Google Ads)的最低预算建议从 3000元/月 起步。这个预算可以保证基本的曝光和点击量，但要获得理想效果，建议预算在 8000-15000元/月。
Minimum cost for Google Ads promotion For foreign trade businesses, the minimum recommended budget for Google Ads starts from 3,000 RMB/month. This budget can ensure basic exposure and clicks, but for ideal results, a budget of 8,000-15,000 RMB/month is recommended.
外贸企业必备软件 可分为公司层面和个人层面两类：
Essential software for foreign trade can be divided into two categories: company-level and individual-level:
公司层面必备软件：
Company-level essential software:
- 进出口外贸软件（如汇信进出口软件） - 包含基础物资管理、销售订单和采购订单管理等功能
- Import/export trade software (e.g. Huixin Import/Export Software) - Includes basic material management, sales order and purchase order management
- 生产ERP软件 - 用于生产流程管理和资源规划
- Production ERP software - For production process management and resource planning
- 外贸库存管理软件 - 帮助跟踪库存水平和物流信息
- Foreign trade inventory management software - Helps track inventory levels and logistics information
- 单证系统 - 处理收付款、核销和退税等操作
- Documentation system - Handles payment collection, verification and tax refund operations
个人层面必备工具： 一个专业的邮件系统就足够应对日常外贸沟通需求
Individual-level essential tools: A professional email system is sufficient for daily foreign trade communication needs
为什么推荐汇信进出口软件？ 该软件功能全面，特别适合中国外贸企业，能有效管理从订单到退税的全流程。
Why recommend Huixin Import/Export Software? This software offers comprehensive features, especially suitable for Chinese foreign trade businesses, effectively managing the entire process from orders to tax refunds.
