首选留痕营销：春节期间是否应该暂停谷歌推广？如何选择优质谷歌海外推广服务商？
谷歌推广代理现状分析
谷歌在全国各地都有代理商，但整体代理管理体系存在不足。建议优先选择设有谷歌体验中心的正规代理商，这类代理商通常能提供更专业的服务和技术支持。
Analysis of Google Ads Agency Status
Google has agencies across China, but the agency management system has some shortcomings. We recommend choosing formal agencies with Google Experience Centers, as they usually provide more professional services and technical support.
自主开户的优势
实际上，企业可以直接在线开通Google Ads账户，最低只需预存10美元即可开户，且不收取额外服务费。自主开户的最大优势在于可以避免一些不正规代理商带来的恶意点击问题。
Advantages of Self-Service Account Opening
In fact, businesses can open Google Ads accounts directly online with a minimum deposit of only $10, and no additional service fees. The biggest advantage of self-service account opening is avoiding malicious clicks from irregular agencies.
当前推广效果对比
近年来Google Ads的推广效果有所下降，主要原因是参与者增多导致关键词价格上涨。从性价比角度考虑，传统的谷歌SEO优化和YouTube多语种视频营销往往能带来更好的投资回报率。
Current Promotion Effectiveness Comparison
The effectiveness of Google Ads has declined in recent years, mainly due to increased competition leading to higher keyword prices. From a cost-performance perspective, traditional Google SEO optimization and YouTube multilingual video marketing often provide better ROI.
春节推广策略建议
春节期间是否暂停推广需根据目标市场决定：如果主要面向海外市场，春节反而是推广良机；若针对国内市场，则可适当调整预算，但建议保持一定的品牌曝光度。
Chinese New Year Promotion Strategy Suggestions
Whether to pause promotions during Chinese New Year depends on the target market: if mainly targeting overseas markets, it's actually a good promotion opportunity; for domestic markets, budgets can be adjusted appropriately, but maintaining some brand exposure is recommended.
