2025年跨境电商新手必看：B站优质UP主推荐指南

2025年跨境电商新手必看：B站优质UP主推荐指南

Must-Follow Bilibili Creators for Cross-Border E-commerce Beginners in 2025

2025年，跨境电商行业持续火热，但很多新手却苦于找不到合适的学习资源。今天我们就为大家整理B站上最受欢迎的跨境电商UP主，帮助您从零开始快速入门！

In 2025, the cross-border e-commerce industry continues to thrive, but many beginners struggle to find suitable learning resources. Today we've compiled a list of the most popular cross-border e-commerce creators on Bilibili to help you get started from scratch!

一、新手入门类/Beginners Guide

1. 跨境电商富妈妈

特点：专为新手设计，从0到1系统教学，包含市场战略、产品定位等实用内容。

Features: Designed for beginners, systematic teaching from 0 to 1, including practical content like market strategy and product positioning.

2. 跨境电商_头号玩家

特点：清华大学电商专家出品，理论框架扎实，讲解深入浅出。

Features: Created by Tsinghua University e-commerce experts, with solid theoretical framework and easy-to-understand explanations.

二、选品教学类/Product Selection

1. 废热跨境日记

特点：实战经验丰富，选品技巧实用，市场分析深入。

Features: Rich practical experience, practical product selection skills, in-depth market analysis.

2. 牛津小马哥

特点：行业洞察深刻，提供选品策略和供应链管理的系统教学。

Features: Profound industry insights, systematic teaching on product selection strategies and supply chain management.

三、运营实操类/Operation Guide

1. AdsPower浏览器

特点：专注多账号管理，提供实用工具和运营技巧。点击获取5个免费浏览器环境

Features: Focuses on multi-account management, providing practical tools and operation skills. Click to get 5 free browser environments

2. 小白新君Zoe

特点：涵盖海外营销全流程，帮助新手快速成长为运营高手。

Features: Covers the entire overseas marketing process, helping beginners quickly grow into operation experts.

四、平台专精类/Platform Specialists

1. 地球村跨境电商之旅

特点：独立站建设全流程指南，从建站到流量转化全覆盖。

Features: Complete guide to independent store building, covering everything from site construction to traffic conversion.

2. 里奥聊虾皮跨境电商

特点：专注Shopee平台，提供选品到运营的全套解决方案。

Features: Focuses on Shopee platform, providing complete solutions from product selection to operation.

五、综合优质类/Comprehensive Resources

1. 是小林呀cc

特点：内容系统全面，PPT讲解清晰，适合各阶段学习者。

Features: Systematic and comprehensive content, clear PPT explanations, suitable for learners at all levels.

2. 阿甘聊跨境

特点：实操导向，减少试错成本，后台操作演示详细。

Features: Practice-oriented, reduces trial-and-error costs, detailed background operation demonstrations.

温馨提示：跨境电商行业变化迅速，建议持续关注行业最新动态。

Reminder: The cross-border e-commerce industry changes rapidly, so it's recommended to keep up with the latest industry trends.