2022年独立站擦边产品推广策略与收款解决方案

2022年独立站擦边产品推广策略与收款解决方案

2022 Edge Product Promotion Strategies and Payment Solutions for Independent Websites

市场现状分析 | Market Analysis

市场有需求就会有商机。在擦边产品没有出现的时候，卖家基本上都是跑的正规产品；当擦边产品出现了就一发不可收拾，部分卖家尝到了甜头并且不断下探底线。

Where there's market demand, there's business opportunity. Before edge products emerged, sellers mainly dealt with regular products. Once edge products appeared, some sellers tasted the sweetness and kept pushing boundaries.

独立站成为首选的原因 | Why Independent Websites?

其他电商平台现在已经无法进行擦边产品的售卖，但是擦边产品确实在利润方面有不错的表现，所以很多卖家就会选择独立站。

Other e-commerce platforms now prohibit the sale of edge products, but these products do offer good profit margins, making independent websites the preferred choice for many sellers.

可用建站平台 | Available Website Platforms

1. 自建站：自己敲代码建站，适合有技术团队的卖家
2. SaaS建站：简单易用，后期维护成本低

1. Self-built websites: Coding from scratch, suitable for sellers with tech teams
2. SaaS platforms: Easy to use with low maintenance costs

AB站运营模式 | AB Site Operation Model

A站展示擦边产品，B站展示正规产品绑定支付。客户在A站支付时会跳转到B站收款，但客户感知不到这个变化。

Site A displays edge products, while Site B shows regular products for payment processing. Customers pay on Site A but are seamlessly redirected to Site B for payment without noticing the change.

当前面临挑战 | Current Challenges

1. 收款通道不稳定
2. COD成本高且渠道难找
3. 引流渠道受限

1. Unstable payment channels
2. High COD costs and limited channels
3. Restricted traffic sources

引流解决方案 | Traffic Solutions

可以通过YouTube、TikTok、Facebook群组等海外社交媒体获取流量，同时结合SEO和付费广告策略。

Traffic can be acquired through overseas social media like YouTube, TikTok, and Facebook groups, combined with SEO and paid advertising strategies.

收款解决方案 | Payment Solutions

建议使用多PayPal账户轮换收款，或通过专业支付平台如bkbpay.com分散风险。

It's recommended to use multiple PayPal accounts in rotation or professional payment platforms like bkbpay.com to disperse risks.