汕头纺织服装产业启动"百企万品"培育计划 助力企业开拓东南亚市场
10月28日，由汕头市纺织服装产业协会、Lazada、汕头市电子商务产业协会联合主办的"开拓东南亚沃土，沿'一带一路'出海"Lazada全托管业务JIT模式广东首站招选大会在汕头成功举行。会上正式启动了汕头纺织服装产业"百企万品"培育计划，为产业跨境出海搭建高速通道。
On October 28th, the first stop of Lazada's fully managed JIT model recruitment tour in Guangdong was successfully held in Shantou. The event launched the "100 Enterprises & 10,000 Products" cultivation plan, creating a fast track for cross-border expansion of the textile industry.
主办方表示，选择汕头作为首站是因为汕头作为中国纺织服装产业基地市，已形成完整的产业链，是全球最大的内衣家居服产业集群之一，内衣产量占全球40%。每年生产逾18.55亿件内衣家居服装销往全球。
The organizers explained that Shantou was chosen as the first stop because as a national textile industry base, it has formed a complete industrial chain and become one of the world's largest underwear and homewear clusters, accounting for 40% of global underwear production with annual output exceeding 1.855 billion pieces.
在"一带一路"倡议推动下，越来越多汕头企业将目光投向东南亚市场。今年7月，汕头市组织经贸代表团赴泰国、印度尼西亚、新加坡开展交流活动，取得丰硕成果。
Driven by the Belt and Road Initiative, more Shantou enterprises are focusing on Southeast Asian markets. In July this year, Shantou organized trade delegations to Thailand, Indonesia and Singapore, achieving fruitful results.
"百企万品"培育计划将从入驻、运营、流量等方面帮助商家顺利入驻Lazada平台，并提供"1对1孵化"服务，重点培育产业带标杆企业。未来还将推动Lazada在汕头设立揽收中心，降低企业物流成本。
The "100 Enterprises & 10,000 Products" plan will assist merchants in settling on Lazada platform through support in registration, operation and traffic, providing "one-to-one incubation" services to cultivate benchmark enterprises. It will also promote the establishment of a Lazada collection center in Shantou to reduce logistics costs.
汕头市纺织服装产业协会表示，2023年东南亚电商市场规模增速全球第一，Lazada作为东南亚最大电商平台，拥有超过1.6亿活跃消费者，服饰内衣类目一直是平台潜力类目。
According to Shantou Textile Industry Association, Southeast Asia's e-commerce market growth ranked first globally in 2023. As the largest e-commerce platform in the region, Lazada has over 160 million active consumers, with apparel and underwear being promising categories.
该计划将培育超100家标杆企业，打造超1万件爆品，推动优质内衣家居服产品出海，助力汕头纺织服装产业转型升级。
The plan aims to cultivate more than 100 benchmark enterprises and create over 10,000 bestsellers, promoting high-quality underwear and homewear products to go global and facilitating industrial transformation.
