海南白沙茶叶首次出口非洲市场 | 中国茶产业国际化新突破
深圳SEM推广专家提示： 外贸企业可借鉴白沙茶叶的海外推广策略，通过精准市场定位和定制化产品打开国际市场
核心事件：8月28日，海南农垦白沙茶业股份有限公司生产的近9吨茶叶产品启程运往尼日利亚，这是海南白沙茶叶首次进入非洲市场，标志着中国茶产业国际化迈出新步伐。
Key Event: On August 28, nearly 9 tons of tea products from Hainan State Farms Baisha Tea Industry Co., Ltd. were shipped to Nigeria, marking the first entry of Hainan Baisha tea into the African market and representing a new step in the globalization of China's tea industry.
地处海南中部生态核心区的白沙黎族自治县，凭借得天独厚的自然条件，培育出了品质卓越的白沙茶叶。今年3月，通过当地招商交流会，白沙茶业公司敏锐捕捉到尼日利亚市场对红茶产品的需求。
Located in the ecological core area of central Hainan, Baisha Li Autonomous County has cultivated premium Baisha tea thanks to its unique natural conditions. In March this year, through a local investment promotion exchange, Baisha Tea Company keenly identified the demand for black tea products in the Nigerian market.
市场开拓策略：
1. 深度市场调研：充分了解尼日利亚消费者饮茶习惯
2. 产品定制化：调整产品形态和口味贴合当地需求
3. 精准产品定位：选择袋泡红茶作为主打产品
Market Development Strategy:
1. In-depth market research: Thoroughly understanding Nigerian consumers' tea drinking habits
2. Product customization: Adjusting product form and taste to local preferences
3. Precise product positioning: Selecting bagged black tea as the flagship product
经过两个月洽谈，白沙茶业与尼日利亚KLOBELL公司成功签订价值29.5万美元的订单。产品规格为5克/袋的袋泡红茶，已于8月28日顺利启运。
After two months of negotiations, Baisha Tea successfully signed a $295,000 order with Nigeria's KLOBELL Company. The products are 5g/bag packaged black tea, which was successfully shipped on August 28.
政府支持：海口海关所属八所海关主动提供"上门服务"，指导企业满足出口检疫要求，优化检验流程，实现通关"零延时"。
Government Support: Basuo Customs under Haikou Customs proactively provided "door-to-door service", guiding enterprises to meet export quarantine requirements and optimize inspection procedures, achieving "zero delay" in customs clearance.
未来规划：白沙茶业将抓住新式茶饮增长风口，同时持续拓展海外市场；八所海关将加强出口农产品质量监管，推动更多特色农产品走向世界。
Future Plans: Baisha Tea will seize the growth opportunity of new tea drinks while continuing to expand overseas markets; Basuo Customs will strengthen quality supervision of exported agricultural products and promote more specialty agricultural products to go global.
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