公认的高权重外链与谷歌竞价推广平台解析 - 外贸独立站SEO优化指南
随着独立站认知的破圈，整个市场对独立站的兴趣大大提升，众多企业开始涌入独立站赛道。然而，做完独立站之后很多外贸公司的老板和管理层可能开始焦虑了。建站是不难，但独立站建起来后如何做SEO优化，进而提升自然流量？SEO从入门到精通要使用哪些工具、必学哪些优化技巧呢？今天，易歌科技为大家分享一下做独立站SEO优化的技巧与工具。
With the growing awareness of independent websites, market interest has significantly increased, with numerous enterprises entering this field. However, many foreign trade company owners and management teams face challenges after website creation. While building a website isn't difficult, the real question is: how to optimize SEO for independent websites to increase organic traffic? What tools are needed from beginner to expert level, and what essential optimization techniques should be learned? Today, Yige Technology shares SEO optimization techniques and tools for independent websites.
一、外贸独立站SEO优化清单 | Part 1: SEO Optimization Checklist for Foreign Trade Websites
No.1 筛选目标关键词 | Target Keyword Research
使用谷歌官方或第三方关键词工具筛选目标关键词，对关键词进行分类规划，挑选主次，自然有序的布置到网站标题及描述中。
Use Google's official or third-party keyword tools to filter target keywords, classify and plan them, select primary and secondary keywords, and naturally arrange them in website titles and descriptions.
No.2 创建标签 | Create Unique Tags
为每个网页创建独特的标题标签，每一个网页需要有一个独一无二的标题标签，这可以帮助Google将它和其他网页区别开来。
Create unique title tags for each webpage. Every page needs a distinctive title tag to help Google distinguish it from other pages.
No.3 优化页面及URL | Optimize Pages & URLs
优化页面导航及URL的层级，这里要注意以下几点：①在URL中使用单词，包含与网站内容和结构相关的单词；②使用相对简单的网站层级结构；③避免重复性URL，一条URL仅对应一个页面；④在URL中使用小写。
Optimize page navigation and URL hierarchy, paying attention to: ① Use words in URLs that relate to content and structure; ② Adopt relatively simple website hierarchy; ③ Avoid duplicate URLs - one URL per page; ④ Use lowercase in URLs.
No.4 建立sitemap文件 | Create Sitemap
无论是新站还是老站，sitemap是不可或缺的，可以让Google更容易发现并抓取URL及网站上的内容。
For both new and established websites, sitemaps are essential to help Google discover and crawl URLs and content more easily.
二、SEO常用的网站工具 | Part 2: Essential SEO Tools
No.1 SEMRush
这是一个用于研究网站流量数据的网站软件，除了可以追踪自己的网站数据以外，还可以用这个软件来追踪研究你的目标网站的数据。
This is a website analytics tool for researching traffic data. Besides tracking your own website data, you can also use it to analyze competitor websites.
No.2 Grammarly
网站文章大量出现语法错误对于客户的体验会很不好，如果语法不是强项的话，可以借用这个插件来纠正一些简单的语法错误。
Numerous grammatical errors in website content create poor user experience. If grammar isn't your strength, this plugin can help correct simple errors.
No.3 SEO Quake
这是一个Chrome的SEO插件，它集成了许多的插件数据，最主要的，它能够直接看到SEMRush的数据，方便直接记录该网站的数据。
This Chrome SEO plugin integrates multiple data sources and can directly display SEMRush data, making website analysis more convenient.
No.4 Keywords Everywhere
这是一个非常强大的关键词筛选工具，它能够显示所输入关键词的各种具有价值的信息，例如：每月搜索量、每次点击的费用、竞争程度等。
A powerful keyword research tool that displays valuable information about entered keywords, including monthly search volume, cost-per-click, and competition level.
No.5 Google Ads 关键词规划大师 | Google Ads Keyword Planner
如果网站有开着谷歌广告的话，那么就可以直接使用谷歌广告里的关键词规划大师来寻找关键词。
If running Google Ads, you can directly use the built-in Keyword Planner to find relevant keywords.
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