谷歌内部文件曝光：Chrome数据被用于操纵搜索排名？沃尔玛全球电商广告成本解析
【CNMO科技消息】今年三月，一个名为yoshi-code-bot的自动化机器人从谷歌的内部内容API仓库中发布了一系列机密文档。这些文档随后被分享给了SparkToro的联合创始人Rand Fishkin，他整理了一篇涵盖近2500页的谷歌搜索排名机制的详尽报告。
According to foreign media reports, these documents reveal how Google ranks websites and webpages. They disclose many factors that Google has never publicly discussed. Essentially, these documents tell us how the internet gets indexed. Search Engine Land considers this to be one of the biggest stories in SEO and Google search history.
在API文档中，共有2596个模块，包含14014个属性。值得注意的是，文档虽然列出了各种排名因素，但并未说明具体权重。内容还包含了网站可能受到的降权因素，如：
- 链接与目标网站不匹配
- 搜索结果页面(SERP)显示用户不满意
- 产品评价
- 地理位置
- 完全匹配域名
- 色情内容等
The leaked documents suggest that much of what Google has told SEO experts appears to be misleading. SEO expert Mike King stated: "While 'lying' might sound harsh, it's the only accurate description here." King further elaborated his dissatisfaction with Google's PR team attempting to discredit verifiable findings in marketing, technology and journalism fields.
最令人震惊的发现是谷歌一直声称不使用Chrome浏览器数据来排名网页，但泄露文件中明确显示Chrome数据被用于搜索结果排序。
Notably, Google has not yet commented on the leak. However, experts predict the company will make every effort to have these documents removed.
沃尔玛全球电商广告成本参考：
谷歌竞价广告(Google Ads)推广费用因行业竞争程度而异，通常：
• 点击单价(CPC)：$0.5-$5美元
• 日均预算：$50-$500美元
• 月均投入：$1500-$15000美元
For Walmart global e-commerce advertising on Google Ads:
• Average CPC: $0.5-$5
• Daily budget: $50-$500
• Monthly investment: $1500-$15000
