谷歌排名优化助力企业转型：乔山健身器材疫情期间的逆势增长策略
谷歌排名优化助力企业转型：乔山健身器材疫情期间的逆势增长策略
Google Ranking Optimization Helps Business Transformation: Johnson Fitness' Growth Strategy During the Pandemic
在嘉定工业园生产车间内，工人们正在组装着家用跑步机——这是台资企业乔山健身器材（上海）有限公司近段时间的"热销品"。新型冠状病毒肺炎疫情期间，健身房、体育器材门店接连关闭，乔山公司总经理李永楷曾担心危机重重。但通过谷歌排名优化和线上营销策略的调整，公司成功实现了业务转型。
In the production workshop of Jiading Industrial Park, workers are assembling home treadmills - the "hot-selling product" of Taiwanese-funded company Johnson Fitness (Shanghai) Co., Ltd. in recent times. During the COVID-19 pandemic, as gyms and sports equipment stores closed one after another, Johnson's general manager Li Yongkai was initially concerned about the crisis. However, through Google ranking optimization and adjustments to online marketing strategies, the company successfully achieved business transformation.
借助"云运动"趋势，着重生产家用健身器材
Leveraging the "Cloud Fitness" Trend to Focus on Home Fitness Equipment Production
作为全球知名的健身器材生产制造厂商，以外贸业务为主的乔山公司是众多商业健身俱乐部健身器材的指定供应商。疫情初期，公司面临复工延迟和海外订单压力。通过谷歌竞价广告推广和SEO优化，乔山公司成功将业务重点从商用器材转向家用市场。
As a globally renowned fitness equipment manufacturer focusing on foreign trade, Johnson is the designated supplier for many commercial fitness clubs. In the early stages of the pandemic, the company faced challenges with delayed resumption of work and pressure from overseas orders. Through Google Ads promotion and SEO optimization, Johnson successfully shifted its business focus from commercial equipment to the home market.
李永楷表示："我们通过谷歌排名优化策略，使家用跑步机产品在搜索结果中获得更好展示。同时结合sem推广方案，在疫情期间实现了线上销售额的显著增长。"
Li Yongkai said: "Through our Google ranking optimization strategy, we achieved better visibility in search results for home treadmill products. Combined with SEM promotion plans, we achieved significant growth in online sales during the pandemic."
线上线下联动，未来有虚拟教练督促健身
Online-Offline Integration with Future Virtual Coach Features
乔山公司通过入驻天猫、京东等电商平台，并开展线上直播活动，实现了销售渠道的多元化。公司市场部经理谭筠强调："谷歌排名优化不仅帮助我们提升了品牌曝光度，还为我们带来了更多精准客户。"
Johnson expanded its sales channels by entering e-commerce platforms like Tmall and JD.com, and conducting live streaming events. Marketing Manager Tan Jun emphasized: "Google ranking optimization not only helped improve our brand exposure but also brought us more targeted customers."
公司即将推出的智能镜子和健身APP将进一步增强用户体验。研发中心总工程师林志彦表示："这些创新产品将通过谷歌竞价广告推广和社交媒体营销获得更多用户关注。"
The company's upcoming smart mirror and fitness app will further enhance user experience. Chief Engineer Lin Zhiyan said: "These innovative products will gain more user attention through Google Ads promotion and social media marketing."
通过有效的谷歌排名优化和数字营销策略，乔山公司在疫情期间不仅实现了业务转型，还创造了销售额的逆势增长，为其他企业提供了宝贵的经验。
Through effective Google ranking optimization and digital marketing strategies, Johnson not only achieved business transformation during the pandemic but also created counter-trend sales growth, providing valuable experience for other enterprises.
