Google推广需要网站吗？外贸岗位三大核心角色解析
在当今数字化时代，Google推广和SEO优化已成为企业拓展海外市场的重要工具。蓝颜SEO满具提供全方位的网络推广解决方案，帮助企业提升在线可见度。但许多企业都在思考：Google推广是否必须要有自己的网站？
In today's digital age, Google Ads and SEO optimization have become essential tools for businesses expanding into overseas markets. Blue Yan SEO Full Tools provides comprehensive online promotion solutions to help businesses improve their online visibility. However, many companies are questioning: Is having your own website mandatory for Google Ads?
外贸岗位的三大核心角色与Google推广的关系
Three Core Roles in Foreign Trade Positions and Their Relationship with Google Ads
1. 业务员(Sales Representative)：
主要负责客户开发和订单获取，需要参加各类展会。在Google推广策略中，业务员需要配合线上推广活动，将线上流量转化为实际订单。对英语口语和听力要求较高，工作压力大。
1. Sales Representative:
Key responsibilities include client development and order acquisition, requiring participation in various exhibitions. In Google Ads strategies, sales representatives need to coordinate with online promotion activities to convert online traffic into actual orders. High requirements for English speaking and listening skills, with significant work pressure.
2. 单证员(Documentation Specialist)：
负责制作单据和安排船期。虽然不直接参与Google推广，但确保交易流程顺畅对推广效果至关重要。在小公司通常由业务员兼任，招聘需求较少。
2. Documentation Specialist:
Responsible for document preparation and shipping schedule arrangement. Although not directly involved in Google Ads, ensuring smooth transaction processes is crucial for promotion effectiveness. Often handled by sales representatives in small companies, with limited hiring demand.
3. 跟单员(Order Follow-up Specialist)：
分为生产跟单(工厂跟踪)和外贸跟单(催交货物)。优质的Google推广需要跟单团队确保订单履约质量，维护企业声誉。工作辛苦且不易获得好评。
3. Order Follow-up Specialist:
Divided into production follow-up (factory tracking) and foreign trade follow-up (goods催促). Quality Google Ads requires follow-up teams to ensure order fulfillment quality and maintain corporate reputation. Demanding work that rarely receives appreciation.
外贸行业的"秘密"在于：虽然这些岗位看似基础，但每个角色都需要特定的技能组合和强大的抗压能力。成功的Google推广和国际业务往往建立在这些"幕后英雄"的辛勤工作上。无论企业是否拥有独立网站，合理的团队配置都是Google推广成功的关键因素。
The "secret" of the foreign trade industry lies in: While these positions may seem basic, each role requires specific skill sets and strong stress tolerance. Successful Google Ads and international business are often built on the hard work of these "unsung heroes". Whether a company has its own website or not, proper team configuration is a key factor for successful Google Ads.
