中国白酒行业动态：汾酒全球战略与仁怀外贸突破

中国白酒行业动态：汾酒全球战略与仁怀外贸突破

China Liquor Industry Trends: Fenjiu's Global Strategy and Renhuai's Export Breakthrough

12月2日 - 汾酒集团在2024全球经销商大会上正式发布"青花汾酒26·复兴"新品。这款产品定位青花汾酒20/30之间，采用传统伏曲冬酿工艺升级版，旨在填补产品线空白并拓展国际高端市场。

December 2nd - Fenjiu Group officially launched the new product "Blue & White Fenjiu 26·Revival" at its 2024 Global Distributors Conference. Positioned between Blue & White Fenjiu 20 and 30, this product features upgraded traditional winter-brewing techniques, aiming to fill product line gaps and expand into international premium markets.

汾酒营销战略提出"一个目标、两个践行、三力合一、四维突破、五力支撑"的工作方向，目标是将汾酒打造为全球影响力酒类品牌。

Fenjiu's marketing strategy outlines a "One Goal, Two Practices, Three Forces Integration, Four-Dimensional Breakthroughs, Five Supporting Forces" approach, with the goal of establishing Fenjiu as a globally influential liquor brand.

仁怀白酒外贸新突破

Renhuai Liquor Export Breakthrough

仁怀市委常委会11月29日会议要求充分发挥酱香白酒产业优势，力争白酒外贸出口实现新突破。会议提出要优化营商环境，推动校企合作培育技能人才。

The Renhuai Municipal Party Committee meeting on November 29th emphasized leveraging the advantages of Maotai-flavor liquor industry to achieve new breakthroughs in liquor exports. The meeting proposed optimizing the business environment and promoting school-enterprise cooperation to cultivate skilled talents.

其他行业动态：
• 泸州发布企业"升规提质"十条政策
• 酿酒企业低碳发展倡议发布
• 珍酒亮相搜狐酒业大会获好评

Other Industry Updates:
• Luzhou issued ten policies for enterprise upgrading
• Liquor companies launched low-carbon development initiative
• Zhenjiu received acclaim at Sohu Liquor Conference

衡水老白干部署2025营销工作，强调价格体系稳定和核心市场聚焦策略。公司计划通过增加固定资产投资、提升产品品质等方式增强市场竞争力。

Hengshui Laobaigan outlined its 2025 marketing strategy, emphasizing price system stability and core market focus. The company plans to enhance market competitiveness through increased fixed asset investment and product quality improvement.

山东省啤酒工业协会理事会提出数智化转型建议，包括以机器替代人工岗位，提高生产效率。会议同时公布了2024山东啤酒感官质量优质产品评选结果。

The Shandong Beer Industry Association proposed digital transformation recommendations, including replacing manual positions with machines to improve production efficiency. The conference also announced the 2024 Shandong Beer Sensory Quality Awards.