外贸企业如何利用国际站和谷歌推广实现高效获客？

外贸企业如何利用国际站和谷歌推广实现高效获客？

How Can Foreign Trade Enterprises Use International Platforms and Google Ads for Efficient Customer Acquisition?

随着中国外贸行业增速转正、稳中有进，市场机遇不断涌现。根据海关总署11月7日发布的最新数据，今年10月我国贸易进出口总额达3.54万亿元，月度增速由6月起连续下降转为增长0.9%。

With China's foreign trade industry showing positive growth and steady progress, market opportunities continue to emerge. According to the latest data released by the General Administration of Customs on November 7, China's total import and export volume reached 3.54 trillion yuan in October, with monthly growth turning from continuous decline since June to an increase of 0.9%.

市场机遇分析

Market Opportunity Analysis

第134届广交会等展会表现优异，使得对未来外贸行业表示乐观的企业占比明显提升。通过与参加本届广交会的行业专家交流，我们总结出以下关键趋势：

The excellent performance of exhibitions such as the 134th Canton Fair has significantly increased the proportion of enterprises optimistic about the future of foreign trade. Through exchanges with industry experts who participated in this Canton Fair, we have summarized the following key trends:

• 旺盛的客户需求：国外明年春季产品的采购正在如火如荼地进行
• Strong customer demand: Purchases of products for next spring are in full swing overseas
• 明显的市场多元化：亚非拉客户数量显著增加
• Significant market diversification: Noticeable increase in customers from Asia, Africa and Latin America
• 新能源产品受欢迎：成为新的市场热点
• Popularity of new energy products: Becoming a new market hotspot

高效获客策略

Effective Customer Acquisition Strategies

1. 创新利用展会名录

1. Innovative Use of Exhibition Directories

与其争抢最新的134届广交会名录，不如另辟蹊径使用第133届广交会采购商数据。通过专业外贸平台筛选特定行业（如电子消费品）、区域（如东南亚）和联系方式完整的潜在客户。

Instead of competing for the latest 134th Canton Fair directory, it's better to use the 133rd Canton Fair buyer data innovatively. Use professional foreign trade platforms to filter potential customers by specific industries (such as electronic consumer goods), regions (such as Southeast Asia) and complete contact information.

2. 加强社媒营销

2. Strengthen Social Media Marketing

社交媒体是少有的可以做到一对多的获客手段。建议聘请专业英文文案编辑或使用自动化社媒营销工具进行持续推广。

Social media is one of the few customer acquisition methods that can achieve one-to-many effects. It is recommended to hire professional English copywriters or use automated social media marketing tools for continuous promotion.

3. 谷歌地图精准开发

3. Precise Development with Google Maps

利用Google地图的城市定位功能，精准开发目标客户。企业名称、地址、电话及官网等关键信息均可作为搜索条件。

Use Google Maps' city positioning function to accurately develop target customers. Key information such as company name, address, phone number and official website can all be used as search criteria.

4. 海关数据深度挖掘

4. In-depth Mining of Customs Data

海关数据是获取海外客户资源的宝贵工具，可查询客户的购买记录、采购数量等关键信息。建议通过专业平台获取最新数据。

Customs data is a valuable tool for obtaining overseas customer resources, allowing queries of key information such as customers' purchase records and order quantities. It is recommended to obtain the latest data through professional platforms.

当前外贸行业冲劲十足，抓住这些新型风口，外贸企业必能在年终总结中取得优异成绩！

With strong momentum in the current foreign trade industry, seizing these new opportunities will surely help foreign trade enterprises achieve excellent results in their year-end summaries!