十年SEO专家揭秘：B端企业如何做好谷歌推广与百度SEO
为什么B端企业需要做谷歌推广？
Why B2B Companies Need Google Ads?
对于B端企业而言，谷歌推广是开拓国际市场的重要渠道。作为全球最大的搜索引擎，谷歌覆盖了92%的海外搜索市场。
For B2B companies, Google Ads is a crucial channel for international expansion. As the world's largest search engine, Google covers 92% of the global search market.
谷歌推广三大核心优势：
Three Core Advantages of Google Ads:
- 精准触达目标客户 - 通过关键词定位、受众定向等功能找到潜在客户
- Precisely reach target customers - Find potential clients through keyword targeting and audience segmentation
- 建立品牌国际形象 - 在全球市场提升品牌知名度和可信度
- Build international brand image - Enhance brand awareness and credibility in global markets
- 获得高质量询盘 - B2B客户通常通过搜索寻找供应商
- Generate high-quality leads - B2B clients often search for suppliers online
百度推广新手0基础指南
Beginner's Guide to Baidu Promotion
对于刚接触网络推广的新手，建议从百度SEO开始：
For beginners in online promotion, we recommend starting with Baidu SEO:
- 选择垂直领域 - 不要贪大求全，专注一个细分市场
- Choose a niche - Don't try to cover everything, focus on a specific market segment
- 研究关键词 - 分析行业热门搜索词和竞争对手排名
- Research keywords - Analyze industry search terms and competitor rankings
- 内容为王 - 创作高质量、原创的内容
- Content is king - Create high-quality, original content
- 多平台布局 - 不仅限于网站，包括知乎、贴吧等平台
- Multi-platform strategy - Not limited to websites, include platforms like Zhihu and Tieba
新手常见SEO误区：
Common SEO Mistakes:
| 误区/Mistakes | 正确做法/Correct Approach |
|---|---|
| 认为SEO就是网站优化 | SEO包含内容、外链、用户体验等多维度 |
| Thinking SEO is just website optimization | SEO includes content, backlinks, user experience and more |
| 一开始就投入大量资金做竞价 | 先做好SEO基础再考虑付费推广 |
| Investing heavily in paid ads at the beginning | Build SEO foundation before paid promotion |
流量获取三大黄金渠道：
Three Golden Traffic Channels:
1. 搜索流量 - 百度、谷歌等搜索引擎
1. Search traffic - Baidu, Google and other search engines
2. 信息流广告 - 抖音、快手等平台
2. Information flow ads - Douyin, Kuaishou and other platforms
3. 垂直平台 - 行业论坛、专业社区
3. Vertical platforms - Industry forums, professional communities
