6个免费获取谷歌关键词的方法 | 提升SEO效果的关键词策略
6个免费获取谷歌关键词的方法 | 提升SEO效果的关键词策略
6 Free Methods to Get Google Keywords | Key Strategies to Improve SEO Performance
关键词在数字营销中扮演着至关重要的角色，无论是SEO优化、SEM广告投放还是网页TDK设置（Title, Description, Keywords）。本文将介绍6种常用的免费获取谷歌关键词的方法，帮助您提升网站流量和转化率。
Keywords play a vital role in digital marketing, whether it's SEO optimization, SEM advertising, or webpage TDK settings (Title, Description, Keywords). This article will introduce 6 commonly used free methods to obtain Google keywords to help you increase website traffic and conversion rates.
1. Google Search Console (GSC) 谷歌搜索控制台
Google Search Console（简称GSC）是谷歌提供的免费工具，可帮助您监控网站在搜索结果中的表现。主要功能包括：
Google Search Console (GSC) is a free tool provided by Google to help you monitor your website's performance in search results. Main features include:
- 确认谷歌能否找到并抓取您的网站
- 查看网站在谷歌搜索中的流量数据
- 获取网站链接分析
- Identify whether Google can find and crawl your website
- View your website's traffic data in Google search
- Obtain website link analysis
在GSC的"搜索结果"部分，您可以查看关键词的展示次数和点击次数，这些数据可以帮助您识别高潜力的关键词。
In the "Search Results" section of GSC, you can view the impressions and clicks of keywords, which can help you identify high-potential keywords.
2. Google Analytics (GA) 谷歌分析
将GA与GSC关联后，您可以在GA的"流量获取" > "Search Console"部分查看关键词数据。对于流量较大的网站，还可以在"行为" > "搜索字词"中找到有价值的关键词。
After linking GA with GSC, you can view keyword data in the "Acquisition" > "Search Console" section of GA. For high-traffic websites, valuable keywords can also be found in "Behavior" > "Search Terms".
3. Google Keyword Planner 谷歌关键词规划师
这是谷歌广告账户中的免费工具，提供：
This is a free tool in Google Ads accounts that provides:
- 关键词月均搜索量
- 竞争程度分析
- 出价建议
- Monthly average search volume
- Competition level analysis
- Bid suggestions
输入种子关键词或网站域名即可获取相关关键词建议。
Enter seed keywords or website domains to get relevant keyword suggestions.
4. Google Trends 谷歌趋势
Google Trends可帮助您发现：
Google Trends helps you discover:
- 热门搜索词
- 上升趋势关键词
- 区域搜索热度
- Popular search terms
- Trending keywords
- Regional search popularity
这些数据对选品和内容策略制定非常有价值。
This data is valuable for product selection and content strategy development.
5. 谷歌搜索框自动补全 Google Search Autocomplete
在谷歌搜索框中输入关键词时，系统会自动显示相关搜索建议。页面底部的"相关搜索"部分也提供了有价值的关键词灵感。
When entering keywords in the Google search box, the system automatically displays related search suggestions. The "Related searches" section at the bottom of the page also provides valuable keyword inspiration.
6. 谷歌广告搜索词报告 Google Ads Search Term Report
运行谷歌广告后，在"搜索词"报告中可以查看实际触发广告的用户搜索词。这些真实的搜索数据是优化关键词策略的宝贵资源。
After running Google Ads, you can view the actual user search terms that triggered your ads in the "Search terms" report. These real search data are valuable resources for optimizing keyword strategies.
关键词分析与管理 Keyword Analysis and Management
收集关键词只是第一步，更重要的是：
Collecting keywords is just the first step, more importantly:
- 按搜索量和竞争度筛选关键词
- 将关键词分类（品牌词、产品词、行业词等）
- 分析关键词的转化潜力
- Filter keywords by search volume and competition
- Categorize keywords (brand terms, product terms, industry terms, etc.)
- Analyze the conversion potential of keywords
总结：通过这6种免费方法获取关键词后，结合SEO和SEM策略，可以显著提升网站的搜索可见度和转化率。
Conclusion: After obtaining keywords through these 6 free methods, combined with SEO and SEM strategies, you can significantly improve your website's search visibility and conversion rate.
