首要选择的SEM推广注意事项：谷歌SEO官方优化指南

首要选择的SEM推广注意事项：谷歌SEO官方优化指南

Essential SEM Promotion Considerations: Google SEO Official Optimization Guide

富媒体广告、视频广告等占移动RTB广告的35%

Rich media ads, video ads account for 35% of mobile RTB advertising

移动广告公司Nexage在周二发布，35%针对RTB广告库存的交换是来自于插页式广告、富媒体或视频广告。如果能够保持当前的增长率，到明年，这三个形式的广告将占移动广告总库存的50%。

Mobile advertising company Nexage reported on Tuesday that 35% of RTB ad inventory exchanges come from interstitial ads, rich media, or video ads. If the current growth rate continues, these three ad formats will account for 50% of total mobile ad inventory by next year.

视频是这三个广告形式中增长最快的，2014年第一季度同比2013年第一季度针对程序化购买的视频广告增长超过516%。而富媒体（超过346%）和插页式广告（194%）也不负众望。

Video is the fastest-growing among these three ad formats, with programmatic video ad purchases increasing by over 516% in Q1 2014 compared to Q1 2013. Rich media (over 346%) and interstitial ads (194%) also showed impressive growth.

广告交付的数量符合供应的增长，2014年第一季度相比2013年第一季度，在Nexage上交付的移动视频广告增长404%。富媒体（216%）和插页式广告（178%）均呈现增长。

The volume of ad deliveries matched supply growth, with mobile video ads delivered via Nexage increasing by 404% in Q1 2014 compared to Q1 2013. Rich media (216%) and interstitial ads (178%) also showed significant growth.

更多"高级"广告的使用代表了移动RTB市场的成熟。Nexage认为"针对移动广告的创新工具的应用是源于广告主和代理公司热衷移动营销。"

The increased use of "premium" ad formats indicates the maturation of the mobile RTB market. Nexage believes that "the application of innovative tools for mobile advertising stems from advertisers and agencies' enthusiasm for mobile marketing."

营销人员对富媒体、插页式广告和视频广告的兴趣的增加，背后的原因很明显：Nexage表示，与可扩展的横幅广告（富媒体）互动的消费者是静态横幅广告的26倍，插页式广告是静态横幅广告的8倍。这个数据来自Nexage的合作方Celtra。

The reason behind marketers' growing interest in rich media, interstitial and video ads is clear: Nexage reports that consumer interaction with expandable banner ads (rich media) is 26 times that of static banners, while interstitial ads perform 8 times better. This data comes from Nexage's partner Celtra.

Celtra还指出，富媒体的点击率要比静态广告高9倍，插页式广告高出8倍。

Celtra also noted that rich media ads have 9 times higher click-through rates than static ads, while interstitial ads perform 8 times better.

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