外贸企业如何通过谷歌竞价推广高效获客？钢铁行业出口韧性分析

外贸企业如何通过谷歌竞价推广高效获客？钢铁行业出口韧性分析

How to Find Customers for Foreign Trade Business Through Google Ads? Analysis of Steel Industry Export Resilience

国际商报记者 汤莉 - International Business Daily Reporter Tang Li

今年以来，在铁矿石价格仍处于相对高位的背景下，中国钢材价格出现回落。由于有效需求不足，企业承受盈利重压。

This year, against the backdrop of relatively high iron ore prices, China's steel prices have declined. Insufficient effective demand has put significant profit pressure on enterprises.

如何在困难中发现新机遇、构筑新优势、实现新突破，备受业界关注。7月18日-19日，由上海钢联电子商务股份有限公司（我的钢铁网）主办的2024"我的钢铁"年中大会暨第六届环渤海钢铁产业链高质量发展论坛在北京举办。

How to discover new opportunities, build new advantages, and achieve breakthroughs in difficult times has attracted much industry attention. On July 18-19, the 2024 "My Steel" Mid-Year Conference and the 6th Bohai Rim Steel Industry Chain High-Quality Development Forum, hosted by Shanghai Ganglian E-Commerce Co., Ltd. (My Steel Network), was held in Beijing.

钢铁行业数字化营销新机遇

New Opportunities in Digital Marketing for Steel Industry

与会嘉宾表示，克服挑战、实现高质量发展，中国钢铁行业有韧性、有底气。下半年，钢铁需求或有所改善，出口仍将保持一定韧性。

Participants stated that China's steel industry has the resilience and confidence to overcome challenges and achieve high-quality development. In the second half of the year, steel demand may improve, and exports will maintain certain resilience.

发改委价格监测中心综合处处长赵公正表示，从经济发展韧性看，当前，中国经济稳中向好的基本趋势没有变。尤其是中国制造业综合优势强，拥有超大规模市场，钢铁工业作为重要基础产业的地位和格局没有变。

Zhao Gongzheng, Director of the Comprehensive Department of the Price Monitoring Center of the National Development and Reform Commission, said that from the perspective of economic resilience, the basic trend of China's stable and improving economy remains unchanged. Especially, China's manufacturing sector has strong comprehensive advantages and an ultra-large-scale market, and the status and pattern of the steel industry as an important basic industry remain unchanged.

谷歌竞价推广流程解析

Analysis of Google Ads Promotion Process

面对市场供需的结构性变化，中国钢铁工业协会总经济师王颖生表示，钢铁行业高质量发展将带来新的需求增长点，企业需围绕市场和用户进行转型，生产适销对路的品种，满足用户需求。

Facing structural changes in market supply and demand, Wang Yingsheng, Chief Economist of the China Iron and Steel Association, stated that high-quality development in the steel industry will bring new demand growth points. Enterprises need to transform around the market and users, producing varieties that are marketable to meet user needs.

中国价格协会副会长兼秘书长王海涛认为，缓解钢铁市场供需失衡的矛盾，需要从供给端和需求端同时发力，重视科技创新，增强数字赋能，优化供求结构。

Wang Haitao, Vice President and Secretary-General of the China Price Association, believes that alleviating the imbalance between supply and demand in the steel market requires efforts from both the supply and demand sides, emphasizing technological innovation, enhancing digital empowerment, and optimizing the supply-demand structure.

外贸企业获客策略

Customer Acquisition Strategies for Foreign Trade Enterprises

面对挑战，上海钢联联席董事长、总裁高波表示，短期看，钢铁企业需要更密切地跟踪市场变化，灵活把握区域投放和产品组合中的机会，争取跑赢市场。从长远看，钢铁企业需要实施精益化管理，积极拥抱数字化变革，以提升市场竞争力和盈利能力。

Facing challenges, Gao Bo, Co-Chairman and President of Shanghai Ganglian, said that in the short term, steel enterprises need to track market changes more closely, flexibly grasp opportunities in regional deployment and product portfolios, and strive to outperform the market. In the long run, steel enterprises need to implement lean management, actively embrace digital transformation to enhance market competitiveness and profitability.

上海钢联构建的以价格为核心、围绕价格波动的多维度数据体系，覆盖了采选、生产、贸易、消费、循环的全过程。未来，上海钢联将提供更精准的数据和更深入的决策支持，让大宗商品及相关产业数据为用户创造更多价值。

Shanghai Ganglian has built a multi-dimensional data system centered on price and covering the entire process of mining, production, trade, consumption, and recycling. In the future, Shanghai Ganglian will provide more accurate data and deeper decision-making support, allowing bulk commodity and related industry data to create more value for users.