Subscribe
Sign in
Home
Chat
Work with me 1:1
🔸 Notes Boosts
🔹 Substack Premier Membership
Archive
About
Start here!
Your definitive guide to Substack growth from the leading Substack Strategist, Sarah Fay. Let's begin...
Jul 5
•
Sarah Fay, PhD
424
41
🗓️ SW@W September 2025 Calendar
The new rules around paywalling, chat demystified, how to avoid writing like ChatGPT, the Notes Boost Challenge, and more...
Sep 3
•
Sarah Fay, PhD
77
46
The New-to-Substack Pathway
Complete Beginner's Guide + 8 Essential Tutorials
Jul 10
•
Sarah Fay, PhD
89
The only expert guide to Substack. Period.
Subscribe
BUILD YOUR AUDIENCE
View all
Pep talk! How to be a genius on Substack
Because you and what you're doing matters...
Sep 14
•
Sarah Fay, PhD
59
14
46:48
You’re Writing So Much More Than a Substack with Mason Currey
I love this interview.
Sep 14
•
Sarah Fay, PhD
and
Mason Currey
46
1
How Three Writers Are Growing on Substack—Without the Noise
August 2025 Substack spotlight: Premier Members to watch
Aug 12
•
Sarah Fay, PhD
122
23
How Much and How Often to Post on Substack in 2025
+ Something beautiful + We have an index!
Aug 5
•
Sarah Fay, PhD
81
14
EARN THE INCOME YOU DESERVE
View all
The Myth of the Substack Bestseller
(This is water)
11 hrs ago
•
Sarah Fay, PhD
68
29
Paywalling ≠ Paid Subscribers: What Actually Works on Substack in 2025
What no one will tell you about the new "rules" around paywalling
Sep 17
•
Sarah Fay, PhD
332
116
1:13:25
How to Inspire Substack Subscribers to Upgrade Workshop
Watch now (73 mins) | Thanks to everyone who attended the workshop today!
Jun 21
•
Sarah Fay, PhD
29
26
THE INSIDE TRACK
View all
41:37
The Magic of the "Golden Nugget" Substack Post
The Relaxing Way to Grow on Substack Workshop + step-by-step guide to the Substack nugget post
May 24
•
Sarah Fay, PhD
74
13
How to make Substack much, much more relaxing...
A loving reminder
May 22
•
Sarah Fay, PhD
90
26
How to Build a Vibrant Comments Section on Substack
Who do you want to be on Substack?
Apr 15
•
Sarah Fay, PhD
100
78
53:41
How do you create a vibrant comments culture? With David Roberts and Gregory Garretson
Over 500 people showed up to todays live!
Apr 14
•
Sarah Fay, PhD
,
David Roberts
, and
Gregory Garretson
68
8
Subscribe
NOTES TO GROW
View all
Live! 60-minute Notes Boost Challenge prep
Watch now (55 mins) | I take you through the mysterious genre called Notes and we get ready for tomorrow's Notes Boost Challenge.
Jul 12
•
Sarah Fay, PhD
70
6
54:38
12 Essential Templates to Make Notes Much Easier
Make growth and your life on Notes much, much easier
Jul 8
•
Sarah Fay, PhD
83
4
The 12 Essential Notes Templates to Get Engagement in 2025
You want to be seen on Notes, draw subscribers, and connect with people. Here's how.
Jul 8
•
Sarah Fay, PhD
71
3
The 5 Types of Notes
The 5 types of Notes that get traction
Jun 3
•
Sarah Fay, PhD
95
186
Why Notes and a carefully chosen community are the keys to Substack
+ How going viral can lead to meaningful connections with your subscribers
May 5
•
Sarah Fay, PhD
,
Katherine E. Standefer
,
Jessy Easton
, and
Lucy Celebrates
84
6
53:47
Subscribe
THE CRAFT OF WRITING ON SUBSTACK
View all
Master Punctuation and You Master the World
Even if you don’t think of yourself as a writer, if you’re writing on Substack, you’re a Substack writer. And that means knowing punctuation. More on…
Apr 26
•
Sarah Fay, PhD
107
41
27:13
Telling Your Story on Substack: How to Enthrall (not bore) Your Subscribers Workshop
What the best narratives do.
Nov 26, 2024
•
Sarah Fay, PhD
88
17
26:32
Seduce Your Readers on Substack: An Interview With Laurie Stone
Listen now | In this conversation, we talk about how she grew her literary Substack to 10,000 in 2 years—plus her writing process, her approach to…
Jul 23, 2024
•
Sarah Fay, PhD
113
19
You Don’t Have to Be a "Writer” to Write on Substack
Picture “a writer.” Whatever image just came to mind. Stay with it. Close your eyes for a moment and make it more vivid. Notice if you have a particular…
Feb 20, 2024
•
Sarah Fay, PhD
108
64
SUBSTACK FOR AUTHORS
View all
1:00:51
The Truth About Building a Writing Career in 2025
Rufus Griscom’s Substack Author Insider is one of the Substacks I read or listen to/watch every single week.
Aug 14
•
Sarah Fay, PhD
and
Rufus Griscom
93
18
Substack Authors: You and Your Books Deserve to Sell and Keep Selling
An open letter
Mar 30
•
Sarah Fay, PhD
85
25
1:08:25
Use Substack to get an agent & launch your book with Mikala Jamison & Jason Chatfield
Over 500 people showed up to talk about how authors can use Substack to leverage their careers!
Mar 25
•
Sarah Fay, PhD
,
Jason Chatfield
, and
Mikala Jamison
40
2
The Dangers of the Six-Figure Book Deal
Most writers have a success fantasy. (Go ahead. Think of yours.) It typically involves words like bestseller, Pulitzer, powerhouse agent, author tour…
Sep 11, 2023
•
Sarah Fay, PhD
200
70
