Spanning 7 billion results across 109 million domains, our data brings visibility and insight tothe top strategies used by industry leaders, as well as more-relatable smaller competitors. We’ve done the hard work for you, allowing you to organize ideas into actionable direction and increase traffic and revenue from day one.
Our marketing revenue engine boosts SEO & PPC profits
SEO marketing suite, PPC analyzer, Historic data, Competitive analysis, Backlink outreach, Unlimited keyword & domain projects, Custom reporting.
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SEO
PPC
Competitive Intel
Projects
Reports
SEO
Take the guesswork out of SEO, by getting instant access to backlink strategies, ranking history, and top pages. Stay up to date with keyword tracking and custom reports.
PPC
Uncover your Google Ads competitors’ keywords and ads with our suite of PPC tools. Get buy recommendations, as well as negative match suggestions… for any domain.
Competitive Intel
Everything you’ve wanted to see about your competitors is at your fingertips. Ranks, ads, keywords, backlinks… everything a domain has done for the last 14 years, in an easy-to-use platform.
Projects
Create unlimited projects to organize keywords and keyword groups. Setup alerts to stay up to date on changes.
Reports
Impress clients and gain insight with SEO Recon reports and Google Ads Advisor, highlighting missed opportunities and tracking progress at the same.
An amazing tool to dominate your competition. There are so many awesome features that have given us an advantage over our competition.
Kathleen J
Founder/CEO
200K
Monthly Users
Turn data into customers
I have been so impressed with the level of information you can gain from SpyFu. I have compared their data with my own clients' data and it is really close and more than directional.Vice President - Client Strategy
The amount of information you can see for your industry is insane! This is so valuable for anyone wanting to know what their competitors are doing in the market and get ahead!Digital Marketing Project Manager
SpyFu is very user friendly and easy to use. I love that I can search by a website or by a keyword. Sometimes I use it for competitive research but mostly I use it for keyword research. The filters in the keyword tool make it super easy to find what you need. I also love that I can save keywords and start setting up ad groups for campaign planning, makes it a breeze when it comes time to start building out a campaign in Google Ads.CEO - Founder - All of the Above
What Does SpyFu Do?
SpyFu exposes the search marketing secret formula of your most successful competitors.
Search for any domain and see every place they've shown up on Google: every keyword they've bought on Google Ads, every organic rank, and every ad variation in the last 19 years.
Learn how to connect with these domains, too. Find online and traditional leads methods -- social media, email, phone, and address -- you can't find anywhere else.
Increase your website traffic
Our smart recommendations drive clicks to your SEO or Google Ads campaigns.
Track your keyword rankings
Monitor your paid and SEO rankings on Google, Bing and Yahoo.
Make Better Connections
Reliable contact info helps you build partnerships or generate sales leads.
PPC Competitor Research
Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
Google Ads Competitor Keyword Spy Tool
Search for a competitor. Download their PPC keywords. It's that simple. No download limits. See how many clicks they get and how much they pay for each keyword.
Monitor PPC Competitors
Keep track of every domain bidding on your Google Ads. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy.
Find Competitors' Keywords you Don't Already Buy
Type in your domain, and we'll show you the core keywords that your top Google Ads competitors buy but you don't.
Google Ads Advisor - Our Best Google Ads Keyword Research
Enter YOUR website. We analyze all your competitors' Google Ads bidding history and recommend the most profitable keywords you're not already buying.
Competitor Google Ads Campaign and Ad Test History
Browse your competitor's complete Google Ads campaign history. See the results of every ad split test they've ever run and the early keywords that didn't work out.
PPC Negative Match Recommendations
Wasting money on Google Ads? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed.
PPC Ad Rank Tracker
Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Try it free.
SEO Competitor Research
Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.
Research Competitors SEO Keywords
Search for a competitor. Download their SEO keywords. It's that simple. See what they rank on and how many clicks they get.
Spy on Your SEO Competition
Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors.
Multi-Competitor Keyword Tool
Type in your domain to get instant insight into the most important keywords you aren't ranking for, but your competitors are.
Complete Keyword Ranking History
Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.
Custom Branded SEO Client Reports
Custom branded SEO reports designed to land and retain clients. Prove your value > Highlight opportunities > Show competitor action.
Check Competitor Backlinks by Keyword
Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword.
Influencer Marketing - Social Outreach for Backlinks
Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly.
Track your SEO Keyword Rankings
Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take.
Keyword Research Tools
Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
Google Keyword Tool Alternative
Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more.
Keyword Groups and Bulk Upload
Paste in a list of keywords and we'll organize them into groups and add search volume and CPC data to them.
PPC Ad Test Winners and Losers
Learn the secret tricks of the most successful advertisers for any keyword. See the results of every ad test ever run. Take the successes, avoid the mistakes.
Google Ads Keyword Advice for Your Campaign
Type in a keyword, see the most profitable keywords in that niche. It's that simple. Everything we know about competitor-driven Google Ads research in one click.
Quality Backlinks for Specific Keywords
Enter a keyword and see the sites and backlinks that help you rank on that keyword. SpyFu backlink recommendations are 100% safe and actively indexed by Google.
PPC and SEO SERP Analysis
Big lessons in deep SERP analysis: Find specific ranking factors for each keyword. Uncover the weak sites that manage to rank anyway and learn their secret.
SEO Keyword Ranking History
Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.
Domain Leads and Top Lists
Create your own custom list of domains. Filter by industry, location, ad spend, search traffic, social media, and technologies.
Top Websites by Google Ads Spend and Search Traffic
We sorted 50 million+ websites into lists like Top Advertisers by State and City. Drill in by SEO traffic, social media and more.
Highest CPC and Most Searched Keywords
Our keyword metrics come directly from Google Keyword Planner and we created lists of the highest CPC and search volume keywords.
Step-by-Step Guides
We wrote these guides to walk you through using SpyFu (and other tools) to get things done. Follow these workflows, and you will be successful.
Find the Keywords Most Important in Your Market
- Discover core niche keywords.
- Organize them into concepts.
- Expand the groups.
- More...
Increase Your Rank on Specific Keywords
- Research keywords to focus on.
- Set a baseline.
- On-page technical audit.
- More...
Starting a New Google Ads Campaign
- Get a Google Ads account up and running the right way.
- Find the most sure-win keywords.
- Start with winning ad copy.
- More...
Researching Your Competitor's Marketing Strategy
- Search for your competitor's domain.
- Search for your domain.
- Dig deeper and look at history.
- More...
Planning a Content Marketing Campaign
- Don’t shoot for perfect.
- Understand your goals.
- Set a baseline.
- More...
Use Keyword Tools in Your Research
- Understand 3rd party tools vs Google's keyword tool
- Learn how to use keyword tool for research
- Review top keyword tools available
- More...